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Eli Broad College of Business

Strategic Management (Online)

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Description

In this course, you will gain new perspectives for building market resilience and dominance for your organization. Understand the difference between corporate and business strategy and what it takes for a corporate headquarters to add value and increase business unit success. Study best practices in key areas of corporate strategy, including diversification, mergers and acquisitions, strategic alliances, corporate governance and strategic leadership.

What You’ll Learn

Diversification

  • When and why firms diversify
  • Five corporate strategy types
  • Role of synergy
  • How Newell’s corporate strategy creates value across all businesses

Mergers and Acquisitions

  • Why mergers and acquisitions are so prevalent
  • Merger myths you need to be aware of
  • How to seal the deal: Acquisitions from the bidding and target firms’ perspectives

Business Groups

  • What are business groups and how do they differ from conglomerates?
  • How business groups add value in emerging markets

Strategic Alliances

  • Different forms of strategic alliances
  • Why strategic alliances form
  • What affects strategic alliance success
  • How social networks influence alliance success

Corporate Governance

  • Understand executive compensation schemes
  • The role of the board of directors
  • Why governance practices fail to protect shareholder interests
  • How capital markets discipline firms

Strategic Leadership

  • The role of leadership in organizational design and culture
  • How leaders set corporate direction as change agents
  • Developing a learning organization approach
  • Why resource management and development matter

Corporate Social Responsibility

  • Elements of the socially responsible organization
  • How leaders influence organizational values, integrity and accountability
  • Managing the social contract in corporate decision making
  • Viewing organizations through a stakeholder perspective
  • Re-examining the “divine” right of shareholders

Curriculum

8 Week Course

Diversification

  • Course Introduction
  • Diversification Strategies
  • Corporate Strategies
  • Newell Rubbermaid – A Parenting Advantage
  • Walt Disney Case Intro
  • Walt Disney Case Debrief

Mergers and Acquisitions

  • Mergers and Acquisitions – Fact vs. Myth
  • Merger Myths
  • Acquisitions – Making the Deal
  • Vivendi Case Intro
  • Vivendi Case Debrief

Vertical Integration & Restructuring

  • Vertical Integration
  • Alternatives to Vertical Integration
  • Reducing Firm Scope
  • Bergerac Systems: The Challenge of Backward Integration Case Intro
  • Bergerac Systems: The Challenge of Backward Integration Debrief

Business Groups & Organizational Structure

  • Diversifying in Developing Cultures - Intro
  • Diversifying in Developing Cultures – Globalization Forces
  • Global Strategy Framework Part I
  • Global Strategy Framework Part II
  • Tata Case Intro Tata Case Debrief

Strategic Alliances

  • Strategic Alliances 1
  • Collaborating & Competing
  • UTV and Disney Case Intro
  • UTV and Disney Case Debrief

Corporate Governance

  • Board Monitoring
  • Executive Compensation
  • Examinations of Executive Pay
  • External Governance Mechanisms
  • Satyam Case Intro
  • Satyam Case Debrief

Ethics & Corporate Social Responsibility

  • What Is a Good Citizen?
  • Leading Ethically
  • Creating an Ethical Organization
  • Stakeholder Approach
  • Some Comments on Capitalism

Strategic Leadership

  • Setting New Directions
  • Developing a Learning Organization
  • Talent Management & Development
  • GE & Jack Welch Case Intro
  • GE & Jack Welch Case Debrief

Who should attend

Whether you are a director-level executive or a manager of a small team, Strategic Management gives you the advanced knowledge to become an effective strategic leader.

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