Eli Broad College of Business

Strategic Leadership (Online)

Available dates

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.

About the course

In today’s business world, your ability to master the key components of strategic management and create a competitive advantage for your company is critical. Learn to identify and analyze the internal and external sources that can impact your organization’s competitive position and develop strategies to access these sources for profitability. Create superior performance opportunities for you and your firm by exploiting key success factors in both internal and external environments. Understand why firms win or lose in competitive markets, the reasons for good or bad firm performance and the role that firm strategy plays in creating strong organizational successes.

What You’ll Learn

Creating Unique Value

  • How to create effective strategies even in the absence of valuable resources
  • Why mission statements are so important
  • Outsourcing strategies and considerations
  • How greed and distrust destroy value
  • What the characteristics of successful companies teach us about profitability

Foundations of Value Creation and Value Capture

  • How to combine resources, establish dynamic capabilities and sustain advantages
  • What affects value creation from the consumer’s perspective
  • Who captures the most value from innovation

Strategic Value Propositions

  • How to achieve a competitive advantage with a good business strategy
  • Low cost strategy advantages and reconfiguring the value chain
  • Ways to distinguish your firm’s value proposition from competitors
  • Strategies for increasing consumer willingness to pay

The Effect of Market Structure on Firm Profitability

  • How environment factors and trends play a role
  • Five market forces that affect profitability in every industry
  • The impact of substitutes and complementary products
  • How to switch costs and insulate your income stream from rivals

Surviving Market Transitions

  • How industry dynamics and stages of rivalry impact the industry lifecycle
  • Skills to survive emergence stage risks and the shakeout between growth and maturity
  • What you can do to respond to natural decline and survive threats

Responding to Disruptive Events

  • The nature of different types of technological disruptions
  • How technological innovation causes industry disruptions and changes the value proposition
  • Competitive dynamics in slow, fast, and standard cycle markets
  • Why market commonality is important
  • Industry mapping and the importance of strategic groups to strategic choice
  • Ways to better understand your competitors

Going Global

  • How to manage and transfer competitive advantages in the global arena
  • Strategies for balancing opportunity against opportunism when entering foreign markets
  • What risks exist when entering a foreign market
  • How to overcome market failure
  • How to balance tradeoffs in managing a global business


8 Week Course

Creating Unique Value

  • Value Creation – Madonna and Bob Dylan
  • Myths and Realities of Mission Statements
  • Firm Performance and Profitability A
  • Firm Performance and Profitability B
  • Ethics, Self Interest and Economic Rents

Restoring Value Creation and Value Capture

  • Sustaining Advantage and Appropriating Rents
  • Value Chain vs. Consumption Chain
  • Who Captures the Most Value
  • Starbucks Case Intro
  • Starbucks Case Debrief

Strategic Value Propositions

  • Business Strategies
  • Lowest Cost Provider of Value
  • Providing Different Value
  • Ducati Case Intro
  • Ducati Case Debrief

Market Structure

  • Market Structure Components and General Environment
  • Threat of Substitutes and Complementary Products
  • Market Structure – Pharmaceutical Industry
  • Apple Case Intro
  • Apple Case Debrief

Market Transitions

  • Dynamics Industry Emergence
  • From Emergence to Maturity
  • Decline and Resurgence
  • Ryanair Case Intro
  • Ryanair Case Debrief

Responding to Disruptive Events

  • Industry Disruptions
  • Industry Transitions
  • Business Models Part I
  • Business Models Part II
  • Pandora Radio Case Intro
  • Pandora Radio Case Part 1 Debrief


  • Industry Rivalry
  • Expanding the Economic Pie
  • Role of Strategic Groups
  • Know Your Enemy
  • Coke v Pepsi Case Intro
  • Coke v Pepsi Case Debrief

Going Global

  • Introduction to International Strategy
  • What Makes a Global Business Unique
  • Walmart Enters Germany
  • Entering Foreign Markets
  • Opportunity vs. Risk – When Markets Fail
  • Role of Business Groups
  • Managing a Multi-National Corporation

Who should attend

The Strategic Leadership course is a must for both early career and seasoned professionals looking to gain new tools and perspectives for achieving and maintaining a sound competitive advantage.

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Available dates

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.

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