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About the course
Healthcare systems are at a crossroads. Today, managing chronic conditions is one of the most important areas of medical care. Healthcare systems need to be reimagined around a new understanding of wellness that shifts the focus from intermittent acute care to long-term relationships between providers and people.
Innovation is a discipline. In the Strategic Innovation for Community Health programme (also known as STICH), you will build the skills needed to conceptualise, design, and implement new approaches to ‘systems thinking’ for addressing the challenges of chronic care. Offered in partnership with Johnson & Johnson Corporate Citizen Trust, the programme includes sessions with leading INSEAD faculty on the latest theory and best practices in innovation, patient experience and behaviour, change management, and healthcare service design.
We tackle the chronic care challenge by applying simple, powerful conceptual models to case studies from around the world. You will build knowledge of key aspects of chronic care alongside innovation skills that will help you apply it to your work.
Especially in care for chronic diseases, successful healthcare depends on changing patients’ behaviour. We examine fundamental drivers of customer and patient behaviour and study best practices for communication strategies that help achieve public health outcomes. We also build understanding of the strategic forces that shape healthcare design and delivery in a national or regional system, and how strategic positions change over time.
Throughout the programme, a workshop format allows you to learn by doing. You will hone a core set of ‘discovery skills’ identified through award-winning INSEAD research on the world’s most innovative executives and companies. Our Innovator’s DNA® framework will help you identify and implement patient-focused services that actually work. You will practise using Renaissance innovation techniques, drawing upon INSEAD and Wharton research on idea tournaments and design thinking to promote innovation in your organisation.
HOW YOU BENEFIT
- Learn to innovate — Improve innovation skills and the ability to maximise the potential of staff
- Identify key levers to improve service delivery — Understand the special nature of service delivery and key levers to improve value, quality and delivery of health care
- Apply learning immediately through a workshop approach — A workshop approach to implementing innovation as a practical and useful systematic processes for healthcare service innovation that adds value for patients
- Learn to communicate effectively with patients to achieve healthy changes in behaviour — Communicate more effectively about service innovations and improve patient engagement
Strategic Innovation for Community Health equips senior health care managers to develop and implement strategic visions for healthcare. Designed for people with medical, nursing, health education and public health backgrounds in family medicine and chronic care, it prepares professionals to take on increasing responsibilities and to develop new approaches for healthcare service design and delivery.
Participants will hone innovation skills to creatively address challenges and better serve their patients. Key skill areas include process thinking, skills for patient-centred care, and how to establish a common vision for the care providers in your own organisation. You will explore the dynamics of strategic positioning in healthcare networks and develop the seeds of ideas to help your institution improve healthcare value in the populations that you serve. Major topics include:
- Self-discovery and team-development skills for innovation
- A workshop approach to implementing innovation as a systematic process
- Design thinking techniques to better understand patient needs
- Communication techniques to help describe new care models
THE CHRONIC CARE CHALLENGE AND THE SPECIAL NATURE OF SERVICES
Explore the special nature of health care and the patient-provider relationship, and implications that it has for the leadership, management and continuous improvement of efficient and effective healthcare services
PATIENT MOTIVATION AND PATIENT ORIENTATION
Examine the fundamental drivers of customer and patient behaviour in decision-making and the implications for identifying effective innovations and for communicating about innovations in ways which help to achieve public health objectives
Successful innovations imply a new way of doing things, and a new way of doing things requires change. Participants will explore the challenges of implementing change as well as techniques which can improve the change management process.
Receive background reading and case study materials that form a basis for class discussions.
DURING THE PROGRAMME
Engage with peers and professors in group discussions, lectures, interactive simulations and the formulation of a change project that will have a major impact on your organisation. Commit to implementing a change project during the three months following the Strategic Innovation for Community Health programme – and to reporting the results.
AFTER THE PROGRAMME
Participants who complete the programme will receive a certificate of completion from INSEAD. In addition, you will gain access to an electronic network of hundreds of participants from previous INSEAD Health Leadership and Health Management programmes.
Who should attend
Strategic Innovation for Community Health is designed for leaders in primary care, public health or chronic disease care. Successful candidates will have been trained as doctors, nurses, health educators or other health professionals but have subsequently become senior or high-potential managers in health care delivery organisations in the Middle East.