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About the course
Good strategy creation and execution are the key ingredients in a firm’s recipe for success. This course focuses on how managers can guide their hotels in the formulation, implementation, and evaluation of strategies. Our goal is to develop a mastery of the analytical tools to perform analyses of the industry and competitors. Attention is given to strategies for building competitive advantage and generating superior value for customers. Readings and lectures are essential to provide foundation. In addition, effective strategic decision making requires learning by active problem solving; hence, our emphasis will be on translating concepts into action through the case method.
Participants will improve skills in thinking strategically about the formulation and implementation of strategies to create value and competitive advantage. They will understand key strategic-management concepts and ideas, learn from case analysis of various hospitality firms and application exercises, and apply analytical tools to their own hotel to refine their own strategic direction and competitive positioning
- The strategic-management process
- Strategic planning and thinking
- Analyzing the industry and key stakeholders
- Competitor analysis and strategic groups
- Developing competitive advantage and the value chain
- Understanding how to identify the key environmental influences that impact a firm and how to respond to these influences
Trust the experts
Biography Cathy A. Enz is the Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management and a professor in strategy. She currently serves as the associate dean for academic affairs in the School of Hotel Administration. Her prior administrative roles included serving as associate de...
Professional Development Program: Strategic Hospitality Management