Who should attend
Individual contributors, managers, leaders, and corporate response teams interested in examining strategic decision-making biases and factors influencing perceptions of corporate firms in order to:
- Make solid strategic decisions free of bias
- Manage corporate reputation
- Understand how to prevent human biases from negatively influencing decision-making
About the course
Strategic Decision Making and Crisis Communications probes the complex ways people process information and make decisions. The knowledge to formulate a message that considers the situation and audience expectations can make a leader’s communication highly effective, whether for a CEO responding to a product failure, a restaurant manager announcing layoffs in an economic downturn, or a hospital manager announcing a no-visitor policy.
This program is ideal for corporate crisis response teams to learn together, or for individual leaders responsible for making critical decisions that will have organizational impact. It provides a deeper investigation of strategic decision-making processes, including an exploration of the role of uncertainty and cognitive biases when making business decisions. Participants gain critical skills and techniques used to assess key factors related to successful corporate communication and issue management.
The workshop identifies factors that influence corporate communication techniques, including stakeholder, media, and firm characteristics. Participants also examine key message properties to address when developing crisis communications based on an assessment of a firm’s situation and reputation management.
- Gain awareness of key cognitive biases influencing business decisions
- Understand internal and external customer perceptions of corporate response to crisis
- Learn insights and strategies for crafting corporate responses to crises and managing issues
Dr. Mike Pfarrer is a Professor of Strategic Management in the Terry College of Business at The University of Georgia. He received his Ph.D. from the University of Maryland. Education PhD, Strategic Management, University of Maryland, 2007 MBA, Management, University of North Alabama, 2002 BA,...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.