Strategic Competitive Advantage

Indian School of Business (ISB)

Indian School of Business (ISB)

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

Digital transformation is the process of adopting and utilizing state-of-the-art technologies in order to boost business activity, improve safety, and...

Read more about General Management Programs

The rapidly changing world of management obliges people to adapt to emerging trends of this industry. Modern general management responsibilities inclu...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This programme is ideal for product managers and executives directly involved with marketing and planning to support/ grow their business function. Managers from non-marketing functions such as engineering, operations, sales, finance, R&D etc., involved with new product development or identifying newer channels for promotions will benefit from understanding the nuances of effective marketing strategies. We encourage companies to attend this programme as teams.

About the course

This programme provides marketing professionals with a broad understanding of the challenges of this highly competitive market and sees these challenges through a customer-value lens.

The aim of this programme is to enable you to use marketing strategies and frameworks as a conduit for building relationships with customers: long-term profitable relationships. Through the course of this programme, you will explore various marketing strategies: from traditional marketing topics like consumer segmentation and product pricing to more contemporary focuses in the field of marketing: like managing customer experiences and new product innovation.

Key Learnings

  • Customer-facing marketing processes for value creation
  • Designing and managing customer experiences
  • Challenges and implications of ‘connected customers’
  • Making customer-centricity profitable
  • Customer and brand equity
  • Developing sustainable competitive advantages in business
  • Managing the marketing mix in a competitive environment
  • Impact of marketing on profitability, growth, and risk
  • Changing roles and responsibilities of CMOs
  • Reflecting on the past shaping the future

Organisational Benefits

  • Reimagine the marketing function as a centre of value creation
  • Create experiences with customer-centricity baked into every step
  • Create brand equity by winning over your customers’ hearts
  • Recreate the marketing mix to serve a new customer world

Individual Benefits

  • Become a domain expert of the opaque marketing universe
  • Learn to show the value of the marketing instead of talking about it
  • Train yourself to look out for and stay a step ahead of fickle trends
  • Keep evolving as markets adapt to the needs of customers

Day wise out comes

  • Introduction to value based marketing
  • New product marketing plan and launch strategies
  • Value creation and extraction
  • Managing business performance

Experts

Nirmal Gupta

Nirmal Gupta’s knowledge on the Indian marketing scene just bowls you over. He is a prof who can very unassumingly engage you in a class discussion when he goes about substantiating his arguments with data about the Indian advertising and Marketing scene. We at Great Lakes, were just listening in...

Rajendra Srivastava

Rajendra Srivastava is the Dean of the Indian School of Business (ISB) and the Novartis Professor of Marketing strategy and Innovation. He comes with an experience of over 30 years as an academic and administrator. He has held several tenured faculty and administrative positions during his career...

Strategic Competitive Advantage at Indian School of Business (ISB)

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about General Management Programs

General Management Program courses offer an excellent opportunity to develop the knowledge and skills necessary to effectively turn all the best practices in marketing, HR, and innovation into actionable and beneficial strategies. After the successfu...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.