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Harvard DCE

Strategic Business Management

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Next dates

Aug 26—27
2 days
Cambridge, Massachusetts, United States
USD 2850
USD 1425 per day
Oct 2—3
2 days
Cambridge, Massachusetts, United States
USD 2850
USD 1425 per day
Nov 18—19
2 days
Cambridge, Massachusetts, United States
USD 2850
USD 1425 per day

Description

This program introduces you to the basic concepts and tools of strategic business management. We cover the overall framework within which managers make decisions. Next, you explore the notion of strategy and how it relates to competitive advantage.

You discover different strategic tools to evaluate environmental threats and opportunities, including the industry competitive forces analysis. You learn how to identify company strengths and weaknesses and how to develop competencies. Finally, you study the strategic positioning of a company in its industry and the necessary factors responsible for strategy execution.

Note: the course was previously titled Fundamentals of Strategy.

PROGRAM BENEFITS

  • Develop the skills to perform external and internal analyses for companies and to evaluate the dynamics of competition
  • Build strategies using appropriate frameworks and tools
  • Understand the basics of strategy implementation and control

TOPICS COVERED

  • Strategic management
  • Competitive advantage
  • External analysis
  • Internal analysis
  • Competitive positioning and business strategy
  • Strategy implementation

Who should attend

Business owners or employers from any industry who are interested in developing the skills needed to analyze and create strategy. There are no prerequisites, but a basic understanding of management and accounting principles is desired.

Experts

Sharon Mertz is an instructor at Harvard Extension School and Southern New Hampshire University, where she teaches strategic management and technology within multinational corporate environments. As a former research director in the software markets research team at Gartner, Inc., she published r...