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McCombs School of Business

Storytelling to Deepen Understanding & Create Impact

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Description

The key to great design is building empathy, including gaining an understanding the deeper motivations of your customers.

Teams build this empathy most effectively when they can dig into the stories of the people for whom they are designing, and elicit the richness of people’s experiences. This class will focus on building the expertise, tools, and methodologies needed to help your customers and constituents share their stories in ways that create a strong understanding of your design challenges. You will also learn to utilize storytelling as an effective way to create more impact in your organization by producing more powerful and persuasive messages.

Design Thinking

Infusing a human-centered design approach propels organizations to become better and more consistent at creating and implementing innovative ideas.

Two-day Concentrated Program

Registration begins at 8:00 a.m. and class runs 8:30 – 4:30 both days with a one-hour networking lunch included.

Austin, Texas

Enjoy proximity to the vibrancy of the campus and downtown Austin, and the innovative, business-friendly environment of the city.

Benefits

  • Learn the key opportunities and methods for building more empathy (within external customers or internal constituents) to drive the innovation design process
  • Build a practice of creating narratives and stories to communicate richer and more powerful messages
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Rotterdam School of Management

The Power of Storytelling

Next dates

Sep 16, 2019
Rotterdam, Netherlands
EUR 825 ≈USD 915
EUR 825 per day
Dec 9, 2019
Rotterdam, Netherlands
EUR 825 ≈USD 915
EUR 825 per day

Description

Why do inspiring leaders always seem to be great storytellers? Why do they have such impact? People who can successfully lead and inspire others are often so compelling because of their authenticity. During RSM Executive Education’s one-day The Power of Storytelling programme, you will learn how to attract followers and create enthusiasts and devotees among your customers, colleagues and business partners by finding, creating and sharing your own powerful stories.

Enhance your personal impact The Power of Storytelling is taught by an expert practitioner in English. The programme will equip you with practical tools to dramatically enhance your personal impact. You’ll learn the history and theory of storytelling, its relationship to leadership, and the latest research. The practical part of storytelling will explore the best structure for your story, storytelling techniques, and the characteristics and use of different types of stories. And because the programme is highly practical, you can put your learning into action immediately.

Key benefits

Storytelling can enhance your ability to:

  • engage audiences
  • build trust-based relationships
  • inspire and influence stakeholders – including your customers and colleagues
  • convey your messages subtly and make them stick
  • simplify complex ideas and put them in a familiar context.

Who should attend

The Power of Storytelling programme is for every professional, whether you are a manager, consultant or entrepreneur. The programme is also suitable for anyone who wants to enhance his or her personal effectiveness at building trust-based relationships and influencing stakeholders, while remaining authentic.

This one-day learning experience will help you to diversify and expand your repertoire of communication styles. If you already have some experience of storytelling, it will also help you to sharpen your skills.