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SIM Professional Development

Storytelling - a Powerful Tool to Inspire & Influence Change

Available dates

Nov 21—22, 2019
2 days
SGD 1027 ≈USD 752
SGD 513 per day


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About the course


What is your experience of persuading people to change, adopt a new mindset, buy a product, or simply see your point of view? Many people try to do so by explaining the rationale and selling benefits, often armed with supporting data. While important, logical analysis and objective data rarely inspire or connect with people. Sharing purposeful stories is a powerful way to connect with people emotionally, capturing their imagination and making things real in a way that hard facts cannot.

Benefits to You

Be equipped with a powerful communication tool to positively influence the desired behaviours of employees and clients. Your enhanced communication skill will naturally contribute to higher staff morale, productivity, improved client engagement and ultimately better business performance.

Understand how stories build credibility and connect emotionally with people

Develop purposeful stories to achieve organisational goals

Build your own story bank

Improve your storytelling skills through feedback in a safe environment

Participants will receive a starter pack of story ideas to draw upon and build your own stories.

As a post-programme support, you may submit an additional organisational story within one month of the class for the programme leader’s feedback.

Programme Outline

The Power of Storytelling -Logos, Ethos and Pathos

What is Organisational Storytelling?

Telling the Right Story

Identifying purpose and aligning with audience

Finding and scripting a story

Avoiding common pitfalls

Telling the Story Right

Positive vs negative stories; Direct vs indirect stories

Organisational applications and case studies

The Finer and Final Points

Who should attend

(Level 2) Supervisor, Executive, & Emerging Managers

(Level 3) New Managers

(Level 4) Managers

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