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About the course
What is your experience of persuading people to change, adopt a new mindset, buy a product, or simply see your point of view? Many people try to do so by explaining the rationale and selling benefits, often armed with supporting data. While important, logical analysis and objective data rarely inspire or connect with people. Sharing purposeful stories is a powerful way to connect with people emotionally, capturing their imagination and making things real in a way that hard facts cannot.
Benefits to You
Be equipped with a powerful communication tool to positively influence the desired behaviours of employees and clients. Your enhanced communication skill will naturally contribute to higher staff morale, productivity, improved client engagement and ultimately better business performance.
Understand how stories build credibility and connect emotionally with people
Develop purposeful stories to achieve organisational goals
Build your own story bank
Improve your storytelling skills through feedback in a safe environment
Participants will receive a starter pack of story ideas to draw upon and build your own stories.
As a post-programme support, you may submit an additional organisational story within one month of the class for the programme leader’s feedback.
The Power of Storytelling -Logos, Ethos and Pathos
What is Organisational Storytelling?
Telling the Right Story
Identifying purpose and aligning with audience
Finding and scripting a story
Avoiding common pitfalls
Telling the Story Right
Positive vs negative stories; Direct vs indirect stories
Organisational applications and case studies
The Finer and Final Points
Who should attend
(Level 2) Supervisor, Executive, & Emerging Managers
(Level 3) New Managers
(Level 4) Managers