Storytelling - a Powerful Tool to Inspire & Influence Change

SIM Professional Development

How long?

  • 2 days
  • in person

What are the topics?

SIM Professional Development

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Full disclaimer.

Who should attend

  • (Level 2) Supervisor, Executive, & Emerging Managers
  • (Level 3) New Managers
  • (Level 4) Managers

About the course

What is your experience of persuading people to change, adopt a new mindset, buy a product, or simply see your point of view? Many people try to do so by explaining the rationale and selling benefits, often armed with supporting data. While important, logical analysis and objective data rarely inspire or connect with people. Sharing purposeful stories is a powerful way to connect with people emotionally, capturing their imagination and making things real in a way that hard facts cannot.

Benefits to You

Be equipped with a powerful communication tool to positively influence the desired behaviours of employees and clients. Your enhanced communication skill will naturally contribute to higher staff morale, productivity, improved client engagement and ultimately better business performance.

  • Understand how stories build credibility and connect emotionally with people
  • Develop purposeful stories to achieve organisational goals
  • Build your own story bank
  • Improve your storytelling skills through feedback in a safe environment

Participants will receive a starter pack of story ideas to draw upon and build your own stories.

As a post-programme support, you may submit an additional organisational story within one month of the class for the programme leader’s feedback.

Programme Outline

  • The Power of Storytelling -Logos, Ethos and Pathos
  • What is Organisational Storytelling?
  • Telling the Right Story
  • Identifying purpose and aligning with audience
  • Finding and scripting a story
  • Avoiding common pitfalls
  • Telling the Story Right
  • Positive vs negative stories; Direct vs indirect stories
  • Organisational applications and case studies
  • The Finer and Final Points

Experts

Storytelling - a Powerful Tool to Inspire & Influence Change at SIM Professional Development

From  1027 SGD$779

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.