About the course
The Stanford Idea to Market Entrepreneurship Program provides the tools, techniques and real-world expertise you need to make your idea a reality.
Guided by Stanford faculty and industry professionals, you'll learn concrete ways to shape, frame, communicate and execute new business ideas all within 10 weeks. You'll get the how-to guidance you need to build momentum and move forward with your idea — and repeat the process for every new idea you have.
Upon completion of this program, you will walk away with a market-ready pitch deck that you can present to any stakeholder and potential investor, or to Stanford faculty and Silicon Valley VCs on campus.
You Will Learn
- Decision-making frameworks to help you successfully "ideate" and assess market viability of your concepts early on.
- A step-by-step guide to develop a credible value proposition, plan a go-to-market strategy, and practice using proven techniques on product development.
- How to create a full financial simulation model and identify KPIs to accurately measure progress and performance.
- How to navigate through the complexities of venture capital, properly manage ownership dynamics, and align the interests of founders and investors.
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.