Stanford Design Thinking: From Insights to Viability

Stanford Graduate School of Business

in partnership with Great Learning

Stanford Graduate School of Business

in partnership with Great Learning

Disclaimer

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Full disclaimer.

Who should attend

  • Product Managers and Analysts
  • Business Heads
  • Marketing Managers
  • Entrepreneurs
  • Consultants and Educators
  • UI/UX Designers

About the course

In this course, you will learn and follow a systematic innovation process that serves as a toolbox for stimulating creativity and a methodology for defining and solving problems. This process involves applying concepts of design thinking and hypothesis-driven innovation (popularised by the term, lean startup) to design and test.

The content and assignments you’ll engage within this course have been adapted to meet the specific needs of the innovator: the entrepreneurial corporate executive or business owner who aspires to develop new products, services, or processes that meet previously unidentified user needs. The goal is to nd common ground between the needs of the user and the goals of the organization.

Early in the course, you will identify your own real-world need to examine through this process. Much of your coursework will be completed individually, however, you will be coming together with team members at key junctions to generate ideas and hypotheses. New ideas that address a real-world need.

Design thinking has gained momentum in the business world. At the heart, design thinking is a methodology for creative problem-solving. Some of the world’s leading brands- Netfix, Apple, Google, HBO, Samsung, World Bank, and General Electric- have embraced design thinking as a means of improving customer experiences for their products.

According to a Gartner study, 89% of companies globally are competing on the basis of customer experience. Design Thinking induces a deep human-centric understanding to deliver delightful client experiences through the quick iteration of ideas.

Design Thinking provides a solution-based approach to solving problems. It’s useful in tackling complex problems that are not clearly defined, by understanding the human needs involved and by re-framing the problem in human-centric ways. It helps to adopt a hands-on approach in prototyping and testing. Understanding Design Thinking will empower anyone to apply the Design Thinking methods in order to solve complex problems that occur around us.

Takeaways

On successfully completing this program you will:

  • Use the design thinking and hypothesis-driven innovation processes to develop viable solutions to user challenges.
  • Gain user empathy through observation and interviewing to develop user insights to identify unmet needs.
  • Use multiple brainstorming techniques to find innovative solutions.
  • Develop and test a business model or business case to support the viability of the solution
  • Prototype a solution to a user challenge.

Program Highlights

  • 12-week course
  • 3 to 5 hours of weekly learning commitment
  • Live interactive session by tenured faculty from Stanford Graduate School of Business
  • Weekly feedback and live interactive sessions with experienced course facilitator
  • Certificate of completion from Stanford Graduate School of Business
  • 10 assignments and a final reflection to synthesize what you've learnt

Curriculum

The curriculum covers the entire framework of the design thinking process. Participants build an understanding of the "user's need" by engaging in empathetic interactions, creating and testing rapid prototypes, and building important building blocks of a business case

  • Human-centered Design
  • Needs Finding
  • Interviewing and Empathy-building Techniques
  • Making Sense of Observations And Insights
  • Defininga Point of View
  • Ideation
  • Developing and Testing Prototypes
  • Minimal Viable Products
  • Defining and Testing Business Models and Business Cases

Learning Outcomes

Acquire a design thinking mindset, so that you can translate your learnings during the course to drive innovation in your company

  • Develop viable solutions to user challenges using the design thinking and hypothesis-driven innovation processes.
  • Gain user empathy through observation and interviewing, and develop user insights to identify unmet needs.
  • Use multiple brainstorming techniques to find innovative solutions.
  • Prototype a solution to a user challenge.
  • Develop and test a business model or business case to support the viability of the solution.

Design Thinking Course Stanford | Desing Thinking Course | Design Thinking Certification-Great Learning

Experts

Stefanos Zenios

Stefanos Zenios is the Investment Group of Santa Barbara Professor of Entrepreneurship and Professor of Operations, Information, and Technology. He is also the faculty codirector of Stanford GSB’s Center for Entrepreneurial Studies. An innovative teacher and researcher, Zenios is the main archite...

Videos and materials

Stanford Design Thinking: From Insights to Viability at Stanford Graduate School of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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