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Alberta School of Business

Stakeholder Relations Everyone's Responsibility

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Stakeholder management of both internal and external stakeholder is a key skill needed by everyone. This one day interactive session will have a “see and then do” approach whereby current and structured literature/research/case studies will be introduced followed by the participants having an opportunity to apply it to a true business case as we go through the five stages of the stakeholder management cycle.

Participants will be exposed to the Stakeholder Management Cycle (SMC), Stakeholder Map and how to develop a Stakeholder Management Plan. The session will also include excerpts from face-to-face interviews the seminar leader had with various managers implementing stakeholder engagement. Skills that the participants will develop also extend to learning: tactics for certain stakeholder types, the art of asking a question and the use of social media in stakeholder engagement as well as effective employee and citizen engagement.


Franco (Frank) has made presentations to industry stakeholders in Canada, United States and Europe, covering topics such as stakeholder relations, municipal fundamentals and finance for non-financial managers. Prior to his plus 20 years as an educator, his professional experience included auditi...