Sponsorship Marketing

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

What are the topics?

The Chartered Institute of Marketing

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Read more about Marketing

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Who should attend

This course is for marketers and managers who are responsible for buying, selling or managing sponsorship arrangements within their organisation.

About the course

This course looks at the evolution of business sponsorship aimed at marketers who are responsible for creating, designing, buying sponsorship. It also looks at how marketers can develop, create and sell innovative sponsorship proposals to deepen essential business relationships.

Learning outcomes

  • How sponsorship should work for you
  • Understand exactly what sponsorship is - and what it isn't
  • How to create and value an asset register
  • Choosing the vehicle, and making the pitch
  • Formulate and develop the right sponsorship proposition(s) for your needs
  • Negotiate effectively with your sponsorship partners
  • How to evaluate sponsorship
  • Examine and learn from sponsorship case studies

Experts

Richard John

Richard John is a management and meetings consultant, industry trainer and speaker and event journalist, with nearly 3 decades of sales, marketing, and management experience, working with a host of international organizations. He is also Chief Operating Officer of Realise, who were pioneers in d...

Sponsorship Marketing at The Chartered Institute of Marketing

From  GBP 475$680

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Negotiations

During Negotiations courses, you will learn the following components of negotiations: planning negotiations and useful tools, starting your conversation, working out objections and competent argumentation, imposing your own price and conversation dev...

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