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Sponsorship can deliver great results, but can be challenging to select, negotiate, manage and evaluate. This programme seeks to address those issues.
- Move away from an ‘us’ and ‘them’ view of sponsorship buyers and sellers.
- Know precisely who you need to talk to, how and why.
- Clarify your sponsorship ‘philosophy’ and objectives.
- Plan and monitor your sponsorship revenue and spending.
- Formulate and develop the right sponsorship proposition(s) for your needs.
- Challenge your comfort zone in the quest for creative opportunities.
- Negotiate effectively with your sponsorship partners.
- Make time for planning, monitoring and making sure all parties deliver.
- Utilise project and relationship evaluation tools.
- Sharpen up your longer-term objectives, targets and strategy.
Who should attend
This course is for marketers and managers who are responsible for buying, selling or managing sponsorship arrangements within their organisation.