UNC School of Government

Social Media Strategies II-Beyond the Basics

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About the course

If you are a local government professional who is actively managing your town/county social media accounts, this program is for you. Now that you’ve established a social media presence, how do you get the most from it? How can you use Facebook, Twitter, and other platforms to inform and engage your community?

Do you know how to develop an effective social media policy for your organization? What does the First Amendment protect in terms of citizens’ comments? How about employees’ comments?

Bring your device (tablets, phones, etc.). We will be using them!

In this one-day, interactive course, you will:

  • Get tips for increasing reach and engagement through various social media platforms;
  • Learn the elements of an effective social media policy;
  • Walk away with specific strategies to make social media work for your organization and community.

Trust the experts

Shannon Tufts

Shannon Tufts designed and implemented the first local government Chief Information Officers Certification program in the nation and continues to run CIO certification programs for local and state government IT professionals. She created a National Certified Government Chief Information Officer p...

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Lydian Altman

Lydian Altman works with and across various public sector organizations to diagnose, design, develop, and deliver leadership programs and services for public officials through the School’s Center for Public Leadership and Governance. Since she joined the School in 1999, her work has included cons...

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