The Chartered Institute of Marketing

Social Media Marketing

Available dates

Nov 19, 2019
Birmingham, United Kingdom
GBP 595 ≈USD 767
GBP 595 per day
Dec 4, 2019
London, United Kingdom
GBP 595 ≈USD 767
GBP 595 per day
Feb 4, 2020
London, United Kingdom
GBP 595 ≈USD 767
GBP 595 per day
+2 more options


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Full disclaimer.

About the course

This course is for people who have not used the social channels extensively, but want to start using them or improve how they use them. We do this through a mix of seminar and practical case exercises. This course focuses on how to use the core channels more effectively. It is not designed as a follow on to Implementing Social Media Campaigns.

Learning outcomes

  • Social media trends and implications for marketers
  • Social media usage statistics and trends
  • Steps for building a simple social media plan
  • The 4 stages of customer engagement
  • Channels to be used for acquiring new customers – influencing influencers and social ads
  • Channels to build participation and engagement – blogging, YouTube, Facebook, Twitter, LinkedIn, Instagram
  • Learn about tools that measure success and monitor social media mentions

Who should attend

For marketers who need to know more about social media, so they can assess its relevance, plan an approach or implement social media. Individuals who have limited experience of social media marketing and are looking to fast-track their knowledge and skills.

Trust the experts

Nick Baggott

Nick Baggott FCIM FIDM has been a CIM Course Director for CRM & Digital for 7 years. He is MD of Navigate Consulting Ltd & works globally with clients like Google, Avon, EY, BP and Vodafone. He was formerly Group Client Service Director at Chemistry, having built the agency from start up ...


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