About the course
We live in the era of social media. It’s not just today’s teenagers who spend hours on Facebook, Instagram, and YouTube; it’s adults as well. Not surprisingly, businesses and nonprofits know that they must master the art of social media marketing to reach their customers and stakeholders. But how? This online course demystifies social media marketing, the art and science of leveraging networks as diverse as Facebook and Twitter, YouTube and Pinterest, LinkedIn and Instagram, to engage with existing customers and reach new ones. We will start with the conceptual framework that social media marketing is akin to throwing a party. You need invitations (a list of targeted guests and a promotion strategy), entertainment (content marketing), and other elements for your “party with a purpose.” Next, we will do a deep dive into each social network, starting with Facebook—Pages, Profiles, and EdgeRank—and proceeding through LinkedIn, Twitter, Instagram, Pinterest, and YouTube. By the end of the course, you will understand how to market via social media, including specific action items for your own company or organization.
What makes our online courses unique:
Course sizes are limited.
You won't have 5,000 classmates. This course's enrollment is capped at 70 participants.
Frequent interaction with the instructor.
You aren't expected to work through the material alone. Instructors will answer questions and interact with students on the discussion board and through weekly video meetings.
Study with a vibrant peer group.
Stanford Continuing Studies courses attract thoughtful and engaged students who take courses for the love of learning. Students in each course will exchange ideas with one another through easy-to-use message boards as well as optional weekly real-time video conferences.
Direct feedback from the instructor.
Instructors will review and offer feedback on assignment submissions. Students are not required to turn in assignments, but for those who do, their work is graded by the instructor.
Courses offer the flexibility to participate on your own schedule.
Course work is completed on a weekly basis when you have the time. You can log in and participate in the class whenever it's convenient for you. If you can’t attend the weekly video meetings, the sessions are always recorded for you and your instructor is just an email away.
Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He comes to the Group from eg3.com, where he has been Senior Editor in charge of content since 1994. Dr. McDonald is a "technologist" crazy enough to begin experimenting with online media in 1994, when ...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.