Social Media Marketing

Future London Academy

How long?

  • online
  • on demand

Future London Academy


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Who should attend

  • Content Strategists
  • Social Media Directors & Managers
  • Heads of Marketing
  • Brand Managers
  • Content Creators
  • Designers & Creatives

About the course

A series of masterclasses for Content Creators and Strategists who want to grow brands on social media and adapt your content strategy on the ever-changing platforms. From Instagram to Twitter and Tiktok – learn practical tools and strategies from Twitter, Social Media Agencies and influencers.

Get engagement and grow your following organically. Sell on social by building an authentic connection with your audience. Learn the up-to-speed approaches from social media experts who built communities for brands like Twitter and many others. Connect with other like-minded creators from around the world and share your own insights, experiences and learnings.

You will learn

  • How to grow a loyal following through organic content
  • How to create sales funnels on Instagram
  • How to research specific topics and relevant hashtags to run engaging campaigns.
  • How to create viral content everyone will want to share
  • How to develop your social media strategy informed by analytics & data
  • How to collaborate with creative influencers and tap into their audiences
  • How make the most out of Twitter

Get social about social


Get behind-the-scenes access to the top agencies and companies – hear how they grew their brand’s social media presence, their successes, failures and things learned on the way.


We carefully curated all content to make it inspiring and applicable. All PDF presentations are available for you to keep.


No need to wait! All masterclasses are available to enjoy right now. Whether you prefer to binge-watch or saviour the experience and watch them at your own pace in your own time – the choice is yours.

Programme structure

How to create Social Media Strategy for Organic Growth

Social Chain are creative social media experts who operate on a global scale. Founded by social influencer Steven Bartlett, they focus on making brands matter at the right time and in the right place. Rocio heads the Strategy team and looks after social-first strategies for various clients around the world identifying growth opportunities. Cathal leads the Creative team to conceptualise and execute viral marketing campaigns and strategies, whilst overseeing the agencies distribution and media strategy.

In their masterclass, Rocio and Cathal share their step-by-step process to create an effective social media strategy and how to use data, content and creativity to grow brands online.

  • How to define content pillars and channel hierarchy rooted in real audience behaviour
  • How to integrate creative and strategy for social first results
  • How to ideate for unique and scalable social first concepts that deliver on your objectives

Instagram As A Sales Funnel

Have you ever thought of Instagram as of one big sales funnel? In this masterclass, social media influencer Anna Radchenko will cover her product launch formula and how she used it for her blog. She will cover the role personal brand plays in this ecosystem and how you can develop and pump it up. Anna will also share her personal growth strategies that made her Instagram explode to 100k+ followers.

  • How to create sale funnels on Instagram
  • 3 ways to grow your following organically with no budget
  • How to sell products or services on Instagram

Cultural Moments

From custom emoji campaigns representing cultural moments like #BlackTransLivesMatter and #MLKDay to leading content strategy for handles like @TwitterAble, @Blackbirds, @TwitterWomen and @TwitterOpen, Aubrian elevates key cultural moments on the platform.

In his masterclass, Aubrian will share the process that helps Twitter stay culturally relevant.

  • How to plan your social media activities and create meaningful responses to cultural moments
  • How to research specific topics and relevant hashtags to run engaging campaigns.
  • What are the best practices for creative collaboration – from Beyonce watch party to Michelle Obama joining the conversation on @TwitterWomen


Ekaterina Solomeina

Ekaterina is a designer, innovator and a TEDx speaker. For the past 14 years, Ekaterina has worked with the top design and innovation companies around the world Coca-Cola, Versace, Samsung, IBM and Microsoft helping to grow brands, developing design teams and creating new digital products.

George Lee

London-based designer, content creator and social media manager. I have worked for renowned creative agencies in Brighton, London and Sydney – using a multi-disciplinary approach to build brands and deliver design solutions with impact. Since joining Future London Academy in 2019, he has curated ...

Aubrian Watson

Experienced marketing professional in brand-building, digital content strategy, and end-to-end project management. Focused on creating cultural and social impact and meaning through the lens of technology, innovation, and lifestyle. I'm at the intersection of data analytics and creativity. Expe...

Anna Radchenko

Anna Radchenko is an award-winning director and multidisciplinary artist from Moscow, who now resides in London. Her specialisations are short films, music videos, commercials, mixed media editorial projects and art installations. Graduating with a distinction in MA Fashion Photography from Londo...

Rocio Galan

Experienced Digital Strategist with a demonstrated history of working in the marketing and advertising industry. Skilled in Strategy Building, Social Media Analytics, Crimson Hexagon, Teamwork, and Leadership. Strong marketing professional with a Bachelor of Business Administration (B.B.A.) focus...

Cathal Berragan

Creative Director with 7 years experience working in social marketing. I specialise in joining the dots of changing internet culture, combining creativity, production, innovative technology and knowledge of social media to produce industry leading campaigns for brands such as Twitch, Uber, Hinge,...

Social Media Marketing at Future London Academy

From  GBP 399$561

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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