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American Management Association

Social Media Boot Camp

Sep 23—25, 2019
3 days
San Francisco, California, United States
USD 1495
USD 498 per day
Sep 23—25, 2019
Online
USD 1495
Oct 21—23, 2019
Online
USD 1495
+6 more options

How it works

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Description

The power once held by the sales representative as the keeper of knowledge is now shifting to the customer—and engaging and interacting with them is of critical importance. Generating and nurturing leads and closing deals must now include a social approach. Whether it's B2B or B2C, the customer is expecting you to know exactly what they want, and they have already researched you online. That means it’s critical to use sales intelligence and the social media channels where the customer lives.

This hands-on class not only shows you how to effectively use social media tools, but teaches you how to harvest leads through Twitter, build relationships through Facebook and use Linkedin as a power selling source. You’ll discover how to find the right platform to fit your sales needs and use these platforms to listen to your customers and nurture your leads. You’ll build sales intelligence around social selling, forecasting and analysis, and practice applying powerful, proven sales tools during class that you can apply on the job.

How you will benefit

  • Understand how social selling can help increase your sales volume
  • Know how to develop your prospecting potential through social media relationship building
  • Recognize how to gain followers on Twitter with whom you can instantly communicate
  • Save time on emails and phone calls and reach more people via Facebook, Twitter and other platforms
  • Get skills to help you exceed your monthly and annual quotas
  • Learn about niche social communities you could never find using traditional methods
  • Develop lead generation strategies using your social networks
  • Learn which social media channels are best for your business
  • Know how to listen to your customers through social media channels
  • Understand how to make Facebook fans become advocates of your product or service

What you will cover

  • Introduction to Social Selling—listening and joining the conversation
  • Building your online presence (no matter what you are selling)
  • The relationship sales approach
  • Getting people to know, trust and like you online
  • The evolvement of the social sales cycle
  • Knowing where social media tools are most effective in the social sales cycle
  • Reaching your prospects with the relevant message
  • Why social selling is relevant in B2B sales
  • Understanding the tools of social selling
  • Tapping into the social selling potential of Facebook, Twitter, LinkedIn and more
  • The rest of the best: Sales and Google Plus; using Pinterest for lead nurturing
  • How to improve sales rep effectiveness
  • Building and monitoring your list of prospects
  • How to incorporate your CRM
  • Social sales forecasting and analytics
  • Knowing the real ROI of social media

Who should attend

Account representatives, associates, territory managers, business owners, strategists, sales managers, business development professionals, sales executives and all other professionals who want to gain leads and increase their sales.

Next dates

Sep 23—25, 2019
3 days
San Francisco, California, United States
USD 1495
USD 498 per day
Sep 23—25, 2019
Online
USD 1495
Oct 21—23, 2019
Online
USD 1495
+6 more options

How it works

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