Social Media Advertising 101

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

The Chartered Institute of Marketing

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This short course is for marketers and business owners interested in learning about the opportunity of social media advertising and the different social media advertising platforms.

This 3-hr workshop runs in the morning and repeats in the afternoon to enable you to select the individual session time that best suits you.

About the course

There are 4.5 billion internet users around the globe with 3.8 billion people on social media. Paid Social is one of the most effective ways to reach customers and drive business results, whether you are interested in brand awareness, leads or sales.

Paid social is a vital channel within a digital marketing strategy, so understanding what these platforms can do from a paid social perspective is key when it comes to planning and activating marketing campaigns. This short course (half-day) is designed to teach you about the opportunities available on paid social, from Facebook and Instagram to LinkedIn, Twitter, Pinterest, Snapchat and TikTok.

Learning outcomes

  • How to use social media advertising for your business
  • Prioritise what platforms are best to deliver your objectives
  • Develop targeting options for paid ad campaigns
  • Use the top performing ad formats to generate results
  • Improve your current social advertising activity

Experts

Sarah Kerrigan

Sarah is a Facebook advertising specialist and practitioner as well as a digital trainer and facilitator. Being a digital native, Sarah has been working in the social media space her whole professional career both as a social media practitioner and a trainer with experience client-side and agency...

Social Media Advertising 101 at The Chartered Institute of Marketing

From  GBP 300$422

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.