Who should attend
This short course is for marketers and business owners interested in learning about the opportunity of social media advertising and the different social media advertising platforms.
This 3-hr workshop runs in the morning and repeats in the afternoon to enable you to select the individual session time that best suits you.
About the course
There are 4.5 billion internet users around the globe with 3.8 billion people on social media. Paid Social is one of the most effective ways to reach customers and drive business results, whether you are interested in brand awareness, leads or sales.
Paid social is a vital channel within a digital marketing strategy, so understanding what these platforms can do from a paid social perspective is key when it comes to planning and activating marketing campaigns. This short course (half-day) is designed to teach you about the opportunities available on paid social, from Facebook and Instagram to LinkedIn, Twitter, Pinterest, Snapchat and TikTok.
- How to use social media advertising for your business
- Prioritise what platforms are best to deliver your objectives
- Develop targeting options for paid ad campaigns
- Use the top performing ad formats to generate results
- Improve your current social advertising activity
Sarah is a Facebook advertising specialist and practitioner as well as a digital trainer and facilitator. Being a digital native, Sarah has been working in the social media space her whole professional career both as a social media practitioner and a trainer with experience client-side and agency...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.