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Católica Lisbon School of Business & Economics

Smart Cities Program: A Major Revolution

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Description

The Smart Cities concept addresses the resulting challenges of urban centers growth, using digital tools, such as the Internet of Things, to improve cities quality of life. As a result of this changing environment, many business opportunities arise, and managers must be prepared to explore them. Thus, the Smart Cities Program enables participants to discover, develop and build new business models in smart cities.

Main benefits

  • Discover new business opportunities in the Internet of Things;
  • Develop relevant, scalable and replicable solutions;
  • Create new business models to measure solutions;
  • Apply a business creation methodology recognized by MIT;

Program Description

  • Inspiration Session
  • Ideation
  • Market Segmentation & Customer Definition
  • Solution Description
  • Roll-out

Who should attend

  • Business Development Managers;
  • Product Managers;
  • Entrepreneurs;
  • State and Public Entities;
  • Consultants.

Experts

René Bohnsack, PhD, is Assistant Professor for Strategy and Innovation at Católica-Lisbon. Before joining Católica, René was Assistant Professor at the University of Amsterdam Business School and research fellow at the University of St. Gallen. He frequently is guest lecturer in the Global Execut...

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