Who should attend
Service design practitioners who want to discover more about service prototyping beyond digital or beyond service visualization only. Service design commissioners who want to understand better how service concepts are developed before piloting.
About the course
Service prototyping is central to bridge the gap between service concepts and implementation. It is composed of a core set of practices, that focus on learning about future service situations and involving the key stakeholders in iterative service development —from exploring new service concepts to simulating whole service experiences and systems with the aim of testing design hypotheses. All in all, service prototyping is.
In this service prototyping course you will learn when, what for and how to use prototyping in your service design projects, as an iterative approach to service development. Throughout the week, you will be exposed to key questions and perspectives around prototyping, such as fidelity, validity or the role and the voice of participants. Each day you will practice a new set of prototyping and testing techniques in small teams. But most importantly, you will apply them to a practical assignment that will allow you to learn by doing.
- Prototyping cultures and innovation capabilities
- Examining common service prototyping barriers and how to overcome them
- Purpose of prototyping
- Hands-on practice of theatrical prototypes & service walkthroughs
Accurate terminology and clear frameworks that will help them structure their prototyping activities in service design projects and communicate with clients and colleagues. Hands-on practice of several prototyping techniques, useful for different purposes.
Entry requirements: Students should have basic service design experience or should have taken this Service Design short course.
Marc Garcia Fortuny defines himself as a professional questioner and is the co-founder of We Question Our Project, a service design consultancy based in Barcelona. He works with governments, businesses and non-profit organisations in local, regional and European projects. He helps them to improve...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.