Service Design Thinking

The University of Auckland Business School

How long?

  • 2 days
  • in person

The University of Auckland Business School

Disclaimer

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Full disclaimer.

Who should attend

  • Business leaders accountable for the strategic direction of the organisation
  • Anyone with decision making authority in regard to resource availability and deployment
  • People accountable for the change agenda
  • All cross-functional team members assigned a specific improvement project

About the course

Develop and improve your team with service design thinking principles.

Service design thinking is both a framework and a mindset that is well documented and acknowledged internationally. It is used to develop a new service by seriously understanding the needs, wants and expectations of your customers.

You will become empowered to lead your team to transform design from an ad hoc approach to a systems driven methodology for competitive advantage.

This course is based on three foundation principles: accessibility, experience and follow up.

Our discussions and group dialogue will be built on three core Service Design Thinking foundations:

  • Designing the service
  • Managing the service
  • Improving the service

Topics covered

Service design thinking follows five steps:

  • Empathise – learn about the audience you propose to serve
  • Define – construct a service offering that is based on user requirements and insights
  • Ideate – brainstorm and come up with creative solutions
  • Prototype – build a representation of one or more of your ideas to show to others
  • Test – return to your original user group and test your ideas for feedback

Outcomes

You will:

  • Be empowered to lead a team to apply service design thinking principles for a development or improvement opportunity
  • Understand and have the ability to apply the five step process and the twelve key components
  • Be equipped to take away the key tools and apply them in your own work environment
  • Secure a resource kit and reference material for future learning and development

Your organisation will:

  • Have the opportunity and capacity to introduce a systematic process for service design thinking in your company
  • Move from an ad hoc approach to a “systems driven” methodology
  • Build a core competency in service design thinking which leads to differentiation from your competitors

Experts

Bryan Travers

Bryan Travers is the owner operator of Quality Dynamics Limited, a consultancy practice specialising in Senior Executive Leadership Coaching and Strategy Formulation. He has 30 years of experience in Senior Executive roles in various businesses. He also has a 20 year heritage in Executive Educati...

Videos and materials

Service Design Thinking at The University of Auckland Business School

From  2095 NZD$1,412

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.