Service Design in the Digital Era

SDA Bocconi School of Management

SDA Bocconi School of Management

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Who should attend

Executives with responsibilities in marketing, customer service, customer operations, innovation, and business development functions.

About the course

Today each product must be a high-intensity service and brand experience. By leveraging the full power of big data you can create and successfully manage a data-driven service experience that becomes a new source of value for your business. This program can help you do this.

What you'll be working on

  • Servitization paths for product businesses
  • Production and main service delivery models
  • Introduction to service experience design
  • Intelligence for service design
  • Innovating the customer journey approach
  • Applying digital augmentation to service experience design
  • Big data and AI to design adaptive service
  • The new service ambients
  • The social/collaboration dimension of the new services
  • Service innovation for business model innovation
  • The new competencies
  • The impact of this transformation on marketing and the business organization

Experts

Andreina Mandelli

Curriculum Vitae SDA Fellow Degree in Philosophy, University of Milan, 1983 Ph.D. in Mass Communication, Indiana University (Bloomington, USA), 1998 Academic position and/or Professional activities Contract Professor, Department of Management, Bocconi University, Milan Research Interests I...

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Service Design in the Digital Era at SDA Bocconi School of Management

From  4000 EUR$4,628

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.