Who should attend
Executives with responsibilities in marketing, customer service, customer operations, innovation, and business development functions.
About the course
Today each product must be a high-intensity service and brand experience. By leveraging the full power of big data you can create and successfully manage a data-driven service experience that becomes a new source of value for your business. This program can help you do this.
What you'll be working on
- Servitization paths for product businesses
- Production and main service delivery models
- Introduction to service experience design
- Intelligence for service design
- Innovating the customer journey approach
- Applying digital augmentation to service experience design
- Big data and AI to design adaptive service
- The new service ambients
- The social/collaboration dimension of the new services
- Service innovation for business model innovation
- The new competencies
Andreina's background is interdisciplinary. She has extensive experience covering different technical and managerial positions, in various sectors of activities, before embracing her academic career in marketing. Her first area of expertise was in software development and design of complex IT pro...
Curriculum Vitae Gabriele Troilo is SDA Professor of Marketing. Since January 2017, he is Associate Dean for the Open Market and New Business Division. He is Associate Professor of Marketing at Bocconi University. Since 1990, he is a faculty member of SDA Bocconi in the Marketing Area. He create...
Curriculum Vitae Enzo Baglieri is SDA Professor of Operations and Technology at SDA Bocconi School of Management. He is Professor of Corporate Economics and Management at Bocconi University. At SDA Bocconi, he is Director Evening Executive MBA and Director Executive MBA Weekend. He conducted num...
Curriculum Vitae Gianluca Salviotti is SDA Professor of Information Systems and Digital Transformation at SDA Bocconi School of Management. He is Contract Professor of Computer Skills for Informatics at Bocconi University. At SDA Bocconi, he is coordinator of the research Lab “Digital Enterprise...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.