Service Design in the Digital Era

SDA Bocconi School of Management

SDA Bocconi School of Management

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Who should attend

Executives with responsibilities in marketing, customer service, customer operations, innovation, and business development functions.

About the course

Today each product must be a high-intensity service and brand experience. By leveraging the full power of big data you can create and successfully manage a data-driven service experience that becomes a new source of value for your business. This program can help you do this.

What you'll be working on

  • Servitization paths for product businesses
  • Production and main service delivery models
  • Introduction to service experience design
  • Intelligence for service design
  • Innovating the customer journey approach
  • Applying digital augmentation to service experience design
  • Big data and AI to design adaptive service
  • The new service ambients
  • The social/collaboration dimension of the new services
  • Service innovation for business model innovation
  • The new competencies

Experts

Andreina Mandelli

Andreina's background is interdisciplinary. She has extensive experience covering different technical and managerial positions, in various sectors of activities, before embracing her academic career in marketing. Her first area of expertise was in software development and design of complex IT pro...

Gabriele Troilo

Curriculum Vitae Gabriele Troilo is SDA Professor of Marketing. Since January 2017, he is Associate Dean for the Open Market and New Business Division. He is Associate Professor of Marketing at Bocconi University. Since 1990, he is a faculty member of SDA Bocconi in the Marketing Area. He create...

Enzo Baglieri

Curriculum Vitae Enzo Baglieri is SDA Professor of Operations and Technology at SDA Bocconi School of Management. He is Professor of Corporate Economics and Management at Bocconi University. At SDA Bocconi, he is Director Evening Executive MBA and Director Executive MBA Weekend. He conducted num...

Gianluca Salviotti

Curriculum Vitae Gianluca Salviotti is SDA Professor of Information Systems and Digital Transformation at SDA Bocconi School of Management. He is Contract Professor of Computer Skills for Informatics at Bocconi University. At SDA Bocconi, he is coordinator of the research Lab “Digital Enterprise...

Videos and materials

Service Design in the Digital Era at SDA Bocconi School of Management

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

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