Who should attend
- Digital Marketing and Analytics Professionals
- Project Managers and Business Professionals
What are the prerequisites for taking up this training course?
There are no specific prerequisites for taking up this training course.
About the course
Our SEO, SEM and Google Analytics master's program lets you gain full proficiency in digital marketing. We provide the best online training classes to help you learn the technique of SEO, architecture of websites, keyword selection and Google Analytics Report. As part of this combo course, you will get to work on real-world industry projects.
About SEO, SEM and Google Analytics Course
Be an expert in Digital Marketing and improve your website’s ranking by learning SEO, SEM and Google Analytics from scholarly trainers.This is a master's training course that includes complete individual courses of SEO and Google Analytics to help you give a distinct advantage when it comes to Digital Marketing. This course shall prepare you with various optimization techniques, Google AdWords, PPC, Social Media Marketing principles and Google Analytics tool.
What will you learn in this training course?
- Digital businesses
- Various tools and techniques for Digital Marketing
- SEO and on-page optimization tips
- End-to-end Google AdWords PPC campaigns
- Google Analytics
- Working with Google Webmaster
- Basics of Social Media Marketing
- Ways to get people follow and share the website content
- Metrics to determine effective campaigns
- Google reporting tools and evaluation techniques
Why should you take up this training course?
Today, businesses have no option but to hop on the digital bandwagon. This makes the roles of the Digital Marketing, SEO, SEM and Analytics professionals critical to the success of these digital enterprises. This master’s training course gives you complete proficiency to work in the Digital Marketing domain of any global enterprise for top salaries.
SEO, SEM and Google Analytics Course Content
Search Engine Optimization Course Content
- Search Engine Landscape
What is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, How search Engines Work?, Evolution of Search Engines
- SEO Audit
What is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken Links
- On-Page Optimization
What is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
- On Page Optimization Using WordPress Based Website – SEO Yoast
What is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
- Google Analytics and Google Webmaster
What is Web Analytics?, How Google Analytics works?, Why Google Analytics is needed for SEO Campaigns?, How to configure Google Analytics?, Google Analytics plugin configuration within WordPress, Checking Real-time Analytics, Looking at Geo (location) of overall audience., Users flow, Acquisition – All Traffic – Channels, Traffic achieved through organic search, In-Page Analytics
- Web CEO, SEO Profiler and Other SEO Tools
Google Commands: allintitle, allinurl, etc., Ahrefs Backlink Checker Tool, Webceo (Ranking and Reporting), Screaming frog (Audit Tool), Domain Tools, Archive Tools, Duplicate Content Checking Tool – Copyscape, Filling DMCA (Digital Millennium Copyright Act), SEO Profiler (Audit Tool)
- Project – Off Page Optimization – Link Building
What is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Directory Submission, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media Links
- Black Hat SEO Techniques to Avoid
Hidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article Spinning
- Online Reputation Management
What is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of Content
- Algorithms and Google Updates
What is Algorithm?, Why Google updates Algorithms?, Google Panda, Google Penguin, Google Hummingbird, Google Mobile Friendly Update, Google Top Heavy Update, Google EMD Update, Google Pirate Update, Google Pigeon Update
Google Analytics Course Content
- Introduction to Google Analytics
Understanding about Google Analytics, the importance of Google Analytics (GA) in the overall digital analytics strategy, creating a business plan by deploying GA, how GA helps marketers and analysts to improve the performance of the business by measuring the various metrics, working with the GA dashboard, the various elements, the various Report types, the standard Reporting Views in GA, customizing Reporting Views, creating goals and GA administration.
- Google Analytics and Google Webmaster Tools
Setting up of Google Analytics account, inserting the right code on website, data optimization using search query data, tracking the different elements in the overall digital marketing strategy through web master, tracking content performance, the various metrics like average time spent, bounce rate, number of visitors, SEO results tracking, the various tools in webmaster, tracking of social media metrics, various additional functions done via Google Analytics like tracking offline marketing, app tracking, segmentation of traffic, video interaction and phone call tracking.
- Audit and Conversion Tracking
The various steps in auditing of Google Analytics, measuring bounce rte by traffic type, filtering account, tagging of URL, tracking of website conversion, micro and macro conversions, generating custom reports, interpreting results by unifying it, tracking traffic source.
- Features of Google Analytics
Benefiting from the various features of Google Analytics, introduction to additional advanced options available in GA for configuring of various tracking options, creating multichannel funnels, integrating CRM functionalities, apps and mobile websites, real time analysis using Google Analytics.
- E-Commerce and Tracking
Deploying of GA for e-commerce tracking, understanding the various advanced techniques for e-commerce scenarios, GA enhanced commerce, the schema of enhanced e-commerce, working with various data like action, product, impression and promotion data, site mapping, creating template, the difference between reporting and analysis, analyzing multi-channel traffic source, onsite merchandising, analyzing of shopping behaviour, creation of e-commerce reports.
- Mobile App Analytics
Deploying of Google Analytics for tracking the performance of mobile apps, measuring of user behaviour, the various metrics for mobile apps screen tracking, tracking features for both Android and iOS, event tracking for mobile apps, complete tracking of e-commerce app on the mobile.
- Google Tag Management
Introduction to Google Tag Manager, tracking various analytics, and marketing metrics using the Google Tag Manager, the important rules to follow, designing website tags and coming up with firing rules, improving the performance of Google Analytics, containers and structure accounts, providing user permissions, setting up containers, previewing containers and learning about the various container versions.
- Google Analytics Setup – Effective Tips
The best practices for setting up of Google Analytics account, generating customized dashboards, custom alerts, in-page analytics, custom report filtering, option for table view, Pan session analysis, Recency and Frequency Reports, deploying GA for matched query types, the keyword position and day parts.
Search Engine Marketing Course Content
- Introduction to Search Engine Marketing
Importance of search engine marketing to get the visibility and customers on the internet, the benefits of online advertising compared to other forms of advertising, advertising on Google, Bing, Yahoo and other search engines, networks and websites.
- Keyword Research
Introduction to keywords, choosing the right keywords based on the business angle and what customers search on search engine, the various types of keyword matches and the significance of each keyword match type.
- Google AdWords
What is Google AdWords, how Google AdWords works, the various sections of AdWords and best practices defined by Google, Bidding Strategy (CPC), Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding, Enhanced CPC, CPA, Flexible Bid Strategy, Advantages and disadvantages of Bid strategies.
- Creating PPC ad campaigns
The Pay Per Click ad campaign, how PPC works, creating a new ad campaign, choosing the language, location and understanding the Google bidding process for PPC ads, various stages of ad campaigns, deploying split test in ads, AdGroups, Keywords, Ads, etc.
- Getting the best out of Google ads
Introduction to various Google ad networks, Google Display network, advertising campaign types- Display, Search., Shopping and Video, comparison between Search and Display Campaign, deploying video ad campaigns, callout extensions and other special features of Google ads, understanding of how AdWords rank Ads?, Detailed description of AdWords Algorithm(Adrank), Quality score, Importance of Quality Score, CTR, Importance of CTR, Bids, Ad-extensions and its Types, Add Ad-extensions in Campaign, AdGroups Creation using tool.
- Using metrics to analyze campaigns
Working with the various metrics in Google ad campaigns, monitoring the right metrics, taking the decisions based on the analytics, measuring the performance of ads, understanding the use of Conversion Tracking, Way to set up Conversion Tracking, Track Code in website, Verifying Conversion statistics.
- Optimizing the PPC ads
In-depth understanding what works in PPC ad campaigns, daily budget for ads, starting and stopping of the campaigns, importance of ad groups, ad positioning, ad rank, ad action, quality score of ads, cost per click calculations, Keyword Planner Tool different types of keywords-broad, exact, phrase, synonym negative, advantages and disadvantages of keywords, Ads Creation, Ad metrics, Display URL, Destination URL, write an ad copy?, Good and bad examples of Ads, ways to increase CTR, Quality Score and how to increase it, Significance of Negative Keyword, Evaluate Campaign statistics, Conversion Report in Optimization, Keyword Optimization, Ways to reduce OPC, Analyze competitors Performance, Analyzing your competitors performance, Identify Fraud Clicks.
- Creating targeted ad campaigns
Various aspects of targeted ad campaign, targeted placement, targeting the audience, demographics, creating dynamic ads with data feeds, Google sponsored promotion, understanding the audience list and having the right targeted approach.
- Display Ad Campaign Creation
Display Campaigns – All features and Mobile App, Increasing engagement through Remarketing, Comparison between Display and Search Campaign Settings, Performing campaign settings, Google Ad Scheduling, Google Ad Delivery, Placement of Ads, Creating various AdGroups, Using display planner tool, Finding relevant websites for ads placement, Creating text ads, Creating banner ads using tools, Uploading banner ads, Examples of good/bad banner ads display campaign.
- Google AdWords Express
Introduction to Google AdWords Express, how it differs from Google AdWords, the various features and advantages of AdWords Express, ensuring minimal management, getting the right performance of ads.
- Reporting in PPC
Extracting the right reports with Google AdWords, key performance indicators, reporting segments, dimension tab and other useful reports in Google AdWords.
- Remarketing Techniques
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
SEO, SEM and Google Analytics Projects
What projects I will be working on this SEO, SEM and Google Analytics training?
Project 1– Off Page Optimization – Link Building
Problem Statement – It includes benefits of link building, directory submission, social bookmarking, guest blogging, social media links and so on.
Project 2– Viral Marketing
Problem Statement – It includes viral algorithms, various principles, deploying viral marketing techniques and so on.
Project 3 – Google Analytics Project
Problem Statement – Learn about the ways to read and navigate the various Reports available in Google Analytics.
SEO, SEM and Google Analytics Certification
This course is designed for clearing the Google Analytics Individual Qualification (IQ) Certification and Google AdWords Certification. The entire course content is in line with the certification program and helps you clear the certification exam with ease and get the best jobs in top MNCs.
As part of this training, you will be working on real-time projects and assignments that have immense implications in the real-world industry scenarios, thus helping you fast-track your career effortlessly.
At the end of this training program, there will be a quiz that perfectly reflects the type of questions asked in the certification exam and helps you score better marks.
Intellipaat Course Completion Certificate will be awarded upon the completion of the project work (after the expert review) and upon scoring at least 60% marks in the quiz. Intellipaat certification is well recognized in top MNCs like Ericsson, Cisco, Cognizant, Sony, Wipro, Standard Chartered, TCS, Genpact, Tata Communication, etc.
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