Who should attend
- Marketing, Content, and Media Professionals
- Project Managers, Brand Managers, and Entrepreneurs
What are the prerequisites for taking up this SEO training course?
There is no need for any prior knowledge to take up this training course.
About the course
Be an expert in SEO and improve your website’s ranking by enrolling in our scholarly Search Engine Optimization training!
About Search Engine Optimization Training Course
This is a detailed SEO certification training course that includes various techniques and tools to improve a website’s ranking on the search engine’s results page. This SEO online training course includes on-page and off-page optimization, working with Google Analytics and Webmaster, and deploying various tools for mastering the technique of SEO Audit.
What will you learn in this SEO training course?
- SEO fundamentals
- Importance of content in SEO
- SEO best practices and how it improves ranking
- A/B testing to get the best results
- Link building for off-page optimization
- Using social media, blogs, and forums for greater success
- Deploying user-generated content and reviews
- Various tools, platforms, and techniques
- How Google bots work and how to benefit from them
Why should you take up this SEO training course?
Getting higher ranks on the search engine’s results page is one of the best ways to market your brand and sell your goods and services. The best part of SEO is that unlike paid ads you don’t have to pay Google any money for getting ranked higher based on SEO. The potential for SEO professionals with the right proficiency is very high. This can help you get lucrative job offers from the best companies.
SEO Course Content
- Search Engine Landscape
What is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, Technical SEO, How search Engines Work?, Evolution of Search Engines
- SEO Audit
What is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken Links
- On-Page Optimization
What is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
- On Page Optimization Using WordPress Based Website – SEO Yoast
What is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
- Google Analytics and Google Webmaster
What is Web Analytics?, How Google Analytics works?, Why Google Analytics is needed for SEO Campaigns?, How to configure Google Analytics?, Google Analytics plugin configuration within WordPress, Checking Real-time Analytics, Looking at Geo (location) of overall audience., Users flow, Acquisition – All Traffic – Channels, Traffic achieved through organic search, In-Page Analytics.
- Web SEO, SEO Profiler and Other SEO Tools
Google Commands: allintitle, allinurl, etc., Ahrefs Backlink Checker Tool, Webceo (Ranking and Reporting), Screaming frog (Audit Tool), Domain Tools, Archive Tools, Duplicate Content Checking Tool – Copyscape, Filling DMCA (Digital Millennium Copyright Act), SEO Profiler (Audit Tool)
- Project – Off Page Optimization – Link Building
What is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Directory Submission, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media Links.
- Black Hat SEO Techniques to Avoid
Hidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article Spinning
- Online Reputation Management
What is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of Content
- Algorithms and Google Updates
What is Algorithm?, Why Google updates Algorithms?, Google Panda, Google Penguin, Google Hummingbird, Google Mobile Friendly Update, Google Top Heavy Update, Google EMD Update, Google Pirate Update, Google Pigeon Update
Search Engine Optimization Project
What SEO projects will you be working on?
Project: Off-Page Optimization – Link Building
Problem Statement: It includes benefits of link building, directory submission, social bookmarking, guest blogging, social media links, and so on.
Search Engine Optimization Certification
This course is designed for clearing the Search Engine Optimization Certified Professional exam. The entire course content is in line with the certification program and helps you clear the certification exam with ease and get the best jobs in top MNCs.
As part of this training, you will be working on real-time projects and assignments that have immense implications in the real-world industry scenarios, thus helping you fast-track your career effortlessly.
At the end of this training program, there will be a quiz that perfectly reflects the type of questions asked in the certification exam and helps you score better marks.
Intellipaat Course Completion Certificate will be awarded upon the completion of the project work (after the expert review) and upon scoring at least 60% marks in the quiz. Intellipaat certification is well recognized in top MNCs like Ericsson, Cisco, Cognizant, Sony, Wipro, Standard Chartered, TCS, Genpact, Tata Communication, etc.
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.