Search Engine Optimization: Practical Marketing With Google, Bing, and Yahoo

Stanford Continuing Studies

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Stanford Continuing Studies

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About the course

It’s common knowledge that customers often go first to search engines like Google, Bing, and Yahoo to both learn about and identify companies they’re interested in as well as products and services to purchase. Marketers may grasp the value of being at the top of Google or other search engine results, but not understand how to get there.

This online course demystifies SEO or search engine optimization, the art and science of propelling a company, product, service, or even an idea to the top of Google, Bing, and Yahoo search results. It begins with identifying keywords that are relevant to your business. After building a keyword worksheet, we’ll proceed into On Page SEO, the use of HTML page tags, content, and a well-organized website to “talk” to search engines about what you have to offer. Next, we’ll look at Off Page SEO and the use of inbound links, social mentions, and other forms of external authority. We’ll learn the differences between White Hat, Black Hat, and Gray Hat tactics. And, we’ll see how reviews on sites like Google and Yelp can assist local businesses to the top of search. You’ll leave this course not only understanding what gets websites to the top of search engine results, but also how to make a step-by-step plan to get your own website up there as well.

What makes our online courses unique:

Course sizes are limited.

You won't have 5,000 classmates. This course's enrollment is capped at 65 participants.

Frequent interaction with the instructor.

You aren't expected to work through the material alone. Instructors will answer questions and interact with students on the discussion board and through weekly video meetings.

Study with a vibrant peer group.

Stanford Continuing Studies courses attract thoughtful and engaged students who take courses for the love of learning. Students in each course will exchange ideas with one another through easy-to-use message boards as well as optional weekly real-time video conferences.

Direct feedback from the instructor.

Instructors will review and offer feedback on assignment submissions. Students are not required to turn in assignments, but for those who do, their work is graded by the instructor.

Courses offer the flexibility to participate on your own schedule.

Course work is completed on a weekly basis when you have the time. You can log in and participate in the class whenever it's convenient for you. If you can’t attend the weekly video meetings, the sessions are always recorded for you and your instructor is just an email away.

Experts

Jason McDonald

Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He comes to the Group from eg3.com, where he has been Senior Editor in charge of content since 1994. Dr. McDonald is a "technologist" crazy enough to begin experimenting with online media in 1994, when ...

Videos and materials

Search Engine Optimization: Practical Marketing With Google, Bing, and Yahoo at Stanford Continuing Studies

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.