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Regent Business School

Sales and Marketing

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This programme is intended to empower and equip managers and those aspiring to enter the sales and marketing arena, with the requisite knowledge, skills and leverage to break into this highly competitive environment. Organisations spend an average of 35% of revenue on marketing initiatives, hence the need to optimise this spend.

Programme Outcomes:

On completion of the programme, learners will be able to:

  • Understand sales and marketing
  • Develop a sales and marketing strategy
  • Identify best practice with respect to sales and marketing campaigns
  • Undertake effective communication and collaboration
  • Understand products, pricing and distribution
  • Use social media as a marketing tool

Topics Covered:

  • Understanding sales and marketing
  • Establishing effective sales strategies
  • Understanding sales environments
  • Understanding the marketing mix
  • Developing marketing strategies
  • Role of social media in marketing

Who should attend

  • Marketing/ Sales managers
  • General managers
  • Business owners
  • Sales representatives


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Indian Institute of Management Bangalore

Digital Marketing for Business Growth

Next dates

Oct 21—25, 2019
5 days
Bengaluru, India
INR 102000 ≈USD 1426
INR 20400 per day
Jan 27—31, 2020
5 days
Bengaluru, India
INR 102000 ≈USD 1426
INR 20400 per day


Digital media is hip and happening. Do you have what it takes to make it big? Learn Now!

Big TV spends are out – unless you have lot of money to waste!

Which is THE social media for your brand – Twitter or Facebook or Blog? Find out!

Are you getting bang for your buck? Check it out!

How to add fizz to your digital marketing? Figure it out.

Come to IIMB. Enroll for the 5-day programme designed for getting you up to speed with Digital Marketing. Here is how:

The programme is for busy professionals who wish to learn digital marketing in a short time frame. Professionals can get a good understanding of all facets of digital marketing within the 5-day programme. The programme will enable digital marketers to prepare digital marketing strategy. It will also provide opportunity to understand the tools and techniques and hence the ‘how’ of digital marketing. This programme will give a panoramic view of various digital marketing mediums that businesses can use for escalating growth. It will give deep insights into the art and science of search engine marketing, social media marketing, online PR, influencer marketing. It will enable deep understanding of key social media such as Facebook, LinkedIn and Twitter. The programme will arm marketers with an understanding of web analytics and metrics with which they can measure the performance of their digital marketing efforts. The programme will give insights into how to increase engagement, leads and conversions. Insights into digital marketing will enable marketers to get enhanced performance from their teams and digital agencies while reducing the cost of their digital campaigns. The programme gives insights into latest trends in the field of digital marketing.

The highlight of the programme is that participants get to run live campaigns in groups and hence learn by doing. The programme provides a good blend of strategy as well as execution.

The programme is cutting edge and will give insights into latest trends in digital marketing. Enroll now to get clued in to the future trends in digital marketing. The programme gives a good blend of academic rigor and industry insights. Engage with the best in class faculty and senior leaders in the industry to know the best practices.


  • Strategy and tools of digital marketing
  • Choosing a social media platform that fits brand objective
  • Optimizing digital marketing
  • Tracking and Measurement
  • Content strategy
  • Greater effectiveness and efficiency of digital marketing

Who should attend

The programme is designed for professionals in middle and senior level positions who want to understand the nuances of digital marketing. It starts from basics and goes to intermediate level. In the past participants have been from sales and marketing, technology, entrepreneurs, general management. Participants from both B2C as well as B2B will benefit from this programme. Those who already know the basics of digital marketing and have run campaigns are advised to opt for another programme titled as “Advanced Digital Marketing”.


The programme is completely on-campus which will allow you to experience the sprawling campus of IIM-B with its state of the art classrooms and infrastructure. On-campus classes will enable you to network with other participants of the programme. Leverage the network for trouble shooting, career opportunities and keeping abreast of the latest trends even after the programme is over. Join the community of digital marketers!


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