Running a Contemporary Gallery

Sotheby's Institute of Art

What are the topics?

Sotheby's Institute of Art

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About the course

As the landscape for art expands, the contemporary art market’s unprecedented growth calls for a more in-depth look at the central role of the gallery. This course explores the high stakes world of art galleries, integrating real-world examples with critical thinking around topics that shape the gallery business. Running a Contemporary Gallery equips those considering a career in the field with practical knowledge of the day-to-day functioning and the strategic operations of a gallery, including managing artists and clients, preparing for and participating in art fairs, negotiating relationships with other players in the art market, and marketing through online channels.

Students will learn:

  • To identify and define the role of a gallery within the art market.
  • To identify and define how galleries operate, and to recognize the factors that impact success, such as artistic programming and artist management.
  • To assess and analyze the opportunities and challenges faced by contemporary art galleries.

Sample Topics

Week 1: Uncovering The Basics

  • Historical Perspective
  • The Dealers
  • Primary vs. Secondary Markets
  • Gallery Structure

Week 2: Artistic Program

  • Identifying the artistic ‘brand’
  • Attracting & retaining talent
  • Negotiating with and managing artists

Week 3: Stock

  • Production & Managing artists’ demands
  • Pricing
  • Knowledge – what you need to know about artists and collectors

Week 4: Art Fairs

  • Opportunities and challenges
  • What to show where and how to show it
  • Managing stock and expectations

Week 5: Driving Sales

  • Building a strong sales team
  • Pay: encouraging performance & preserving fair play.
  • Developing new client relationships and loyalty

Week 6: Pinning Technology

  • Offline versus online sales
  • Creative ways to curate
  • Case study

Experts

Emilie Faure

Emilie Faure works at the intersection of art sales and commercial strategy for artists. In her six years as Sales Executive at White Cube, she advised collectors on acquisitions with an eye on both curatorial relevance and long-term investment. She also worked closely with the gallery’s artists,...

Running a Contemporary Gallery at Sotheby's Institute of Art

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Negotiations

During Negotiations courses, you will learn the following components of negotiations: planning negotiations and useful tools, starting your conversation, working out objections and competent argumentation, imposing your own price and conversation dev...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.