Compare courses
Rotterdam School of Management

Rules for Effective Decision-Making

Add course to comparison

Next dates

May 8—10
3 days
Rotterdam, Netherlands
EUR 3250 ≈USD 3654
EUR 1083 per day
Nov 18—20
3 days
Rotterdam, Netherlands
EUR 3250 ≈USD 3654
EUR 1083 per day


People in companies typically make hundreds of decisions every day; some of them have long-term implications. But big data and smart technology are changing the process of decision-making. This three-day programme will teach you new ways of thinking to keep your decision-making relevant.

This programme, offered by RSM Executive Education, focuses on managerial thinking and reasoning that uses recent developments in big data and artificial intelligence (AI). You will learn decision-making skills that will help you focus on your markets, make strategic progress, and influence consumers.. Over three days, we cover best principles for managerial decision-making – thinking about big data and thinking with big data – as well as rational and irrational human behaviour with regard to product information and prices, and the social aspects of decision-making.

The highly interactive lectures are mixed with exercises, role plays, and case studies. Assignments will be conducted in small groups. These study methods will help you apply new knowledge, and address the needs of your organisation straight away.

Learning Objectives

This programme aims to help managers understand how the mind works, and how to use this understanding for professional success. You will learn to:

  • identify any ‘illusions of understanding’ in your organisation and improve your ability to recognise and deal with the unconscious biases that give rise to it
  • adapt your organisation’s decision-making according to new technology such as AI and machine learning
  • allow your organisation to benefit from the latest research into how consumers actually make decisions about money, time, products, and services
  • deal with uncertainty and risk, and the process of ‘separating signal from noise’
  • apply principles of social influence to consumers’ decisions and those in your organisation
  • incorporate behavioural economics in your organisation.

Who should attend

This programme is designed for experienced managers and consultants from organisations of all sizes and from various functional areas including operations, marketing, innovation and human resources, who are seeking to deepen their executive decision-making skills. An evaluation is part of the selection process.


Stefano Puntoni is a Professor of Marketing at RSM. Stefano’s teaching expertise is in marketing strategy, brand management, international business, and consumer behaviour. The Financial Times named him a ‘Professor to Watch’. Stefano’s research investigates the social and emotional determinants ...
Education Ph.D. Marketing. Rotterdam School of Management Master in Psychology. Catholic University of Leuven Bachelor in Psychology. Catholic University of Leuven Areas of interest Consumer and managerial judgment and decision making; Behavioral economics Biography Bart De Langhe is As...
Show more