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SIM Professional Development

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About the course

There is a big difference between old-fashioned business writing style that is generally taught in schools and what is expected in modern business correspondence. The next hurdle is presenting what is written but most professionals have no idea how to present their ideas in a persuasive and convincing manner through the different forms of business writing.

You will learn to present your ideas with conviction and control, and without fear. You will gain the specific skills and direction you need to become comfortable with your own writing style. Get expert advice on how to handle your personal challenging issues at the end of the workshop.

This interactive workshop uses a combination of lectures, practical exercises and group discussions. You will pick up quick fact bites that are essential to office correspondence such as reports, emails and minutes.

Benefits to You

You will be able to express yourself in a clear, concise, courteous and correct manner. Convey your thoughts in a professional and structured manner expected of any professionals. Respective of your job scope, you will achieve your business goals and objectives through the written word minimising any misinterpretation from the receivers.

  • Write effective business correspondence such as reports, email and minutes.
  • Proofread and vet business document samples using a structured guideline.
  • Customise written work to different stakeholders.

Programme Outline

Essentials of Effective Business Writing

  • Creating a balance between old-fashion and modern-day business writing
  • Writing skills using the 4 Cs - Clear, concise, courteous and correct
  • Summary writing - 5 Ws and 1H
  • Concise writing essentials
  • Approaches to writing - Voice, direct, indirect and persuasive
  • Controlling tone in writing

Process of Effective Business Correspondence

  • Identifying reader types using audience and stakeholder analysis when drafting documents
  • Using various format/templates for various business writing types
  • Create rapport with readers using the three-step framework

Office Correspondence (Internal and External)

  • Reports and Proposals

Formal and informal templates to structure different kinds of reports

Ways to organise reports and proposals convincingly

  • Replying to Emails and Letters

The four-point plan used in emails and letters

Phrases to use when replying to general letters of enquiry and to an aggrieved customer

How to reject diplomatically and tactfully

  • Minutes of Meeting

Organisational content structure in minutes of meeting

Prepare note-taking forms

Who should attend

  • New Managers
  • Managers

Trust the experts

Caroline Dawson

Director of Caroline Dawson International, Caroline has more than 18 years of invaluable experience as an Editor of lifestyle and technical publications and 15 years teaching business management, environmental and soft-skills communication. During her numerous corporate exposure with local and ...


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