Rapid Prototyping: Learn What Users Really Want

Stanford Continuing Studies

Stanford Continuing Studies

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About the course

Whether you are designing a physical product or a digital experience, rapid prototyping is one of the best ways to explore and validate an idea with potential users. With rapid prototyping, you build a solution using minimal time, effort, and capital to learn whether your idea is worth pursuing.

Many organizations go wrong by creating a product in search of a user. They invest significant time and money into developing a product that they’re not really sure will work—or that anyone wants to use. Rapid prototyping allows you to flip your approach. You learn what your user needs by developing low-cost, quick ideas to test with your audience. By learning from these early, cheap prototypes, you can quickly iterate based on users’ feedback and identify users in search of a product.

In this hands-on course, we will break down how organizations have successfully used rapid prototyping to develop innovative solutions for their customers’ problems. Using your own project idea or a provided example, you’ll learn which type of prototype is best for different challenges, how to test for assumptions and blind spots, and what to do with your insights so you can iterate for success.

Experts

Laura Pickel

Laura Pickel is an experiential educator and designs gamified learning experiences. The courses she develops and teaches incorporate the core mechanics of games to make learning both fun and impactful. She received an MA in learning, design, and technology from Stanford. Education Stanford Gra...

Jesse Harris

Jesse Harris leads the learning, development, and people strategy for Sir Richard Branson’s newest space company. Earlier, Harris worked at Virgin America and Alaska Airlines, facilitating team dynamics, employee onboarding, leadership development, engagement, and talent management. He received a...

Videos and materials

Rapid Prototyping: Learn What Users Really Want at Stanford Continuing Studies

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

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