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Who should attend
The course is designed for executives of all levels in all facets of business (e.g. consulting, marketing, strategy, product management, and finance) who wish to equip themselves with pragmatic skills to be successful leaders and business drivers in our data-driven world through precision questioning and quantitative intuition™.
About the course
On any given workday, business leaders are faced with an ongoing and billowing stream of data and information. Every day, they and their team are required to make hundreds to thousands of business decisions.
Often these decisions are made based on previous experiences, "business as usual," or staying in your comfort zone instead of synthesizing new and existing data and insights. The challenge then is: How can executives decipher the meaningful information from the clutter? How can they ensure that they make an impact for their business against the flush of information washing over them? How can they become catalysts of change?
The popular answer often is to improve the analytical skills and tools of your team. But the true challenge is for executives to manage their team in an increasingly analytical business environment and to improve their ability to quickly extract, compile, and synthesize pieces of imperfect information to make smarter decisions.
In Quantitative Intuition: Making Smarter Decisions with Imperfect Information, participants learn how to make bold decisions with incomplete information via precision questioning and business acumen driven by pattern recognition.
This quantitative intuition™ framework – developed exclusively by the faculty directors of this program – teaches participants how to develop a parallel view of the issues that matter rather than just a logical sequence of thoughts to evaluate the situation as a whole. You will walk away from the program with the competencies to help you make smarter, data-driven decisions under uncertainty.
The program enables executives to acquire the skills needed to develop quantitative intuition, toppling conventional wisdom that you need to be a numbers whiz to make sound, fact-based decisions.
Program participants will:
- learn how to gather, understand, and find value in data across the business continuum
- become proficient in extracting meaningful insights
- develop a set of pragmatic communication techniques
- return to your organization with the competencies to make more informed decisions and lead change
- An important aspect of the program involves getting hands-on experience with data-driven decision making through multiple practical exercises, allowing participants to immediately apply the concepts upon their return to the organization.
This is not a program about data analysis software tools. Rather, participants will learn to formulate critical business questions to effectively frame issues, make better decisions, and drive their organization's strategy forward.
The program is taught workshop style using a combination of lectures, guest speakers, simulation via an immersion experience tool, and in-class exercises. Throughout the program, the participants will work on a group project that will provide an opportunity to integrate the steps in developing quantitative intuition discussed in the program. Program sessions will be devoted to exploring the material through analysis of cases and applying the concepts to real-world situations.
The program involves three components:
- Understand your biases
- Discover why asking the right questions can lead to more successful decisions than having the right answers
- Learn how to ask data-driven questions
- Learn how to evaluate data integrity
- Disentangle the squiggly line from a meaningful pattern
- Consider customer needs
- Master the art of guesstimating – the Fermi method
Parallel Processing and Delivery
- Pinpoint actions and growth opportunities
- Create richer data-driven dialogue
- Understand the difference between summary and synthesis
- Utilize effective data visualization and 3D Storytelling
- For a complete program schedule
Biography Professor Netzer's research centers on one of the major business challenges of the data-rich environment of the 21st century: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on buildi...
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Vice President at American Express As Vice President of Global Marketplace Insights at American Express, Christopher Frank is responsible for advertising, brand, and business-to-business research. Prior to joining American Express, he spent ten years at Microsoft as senior director in market res...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.