Public Relations in the Oil and Gas Industry

Oxford Management Centre

Oxford Management Centre

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

Today communication skills are more important than they ever have been. In order to get success in contemporary and such a complex, global, technologi...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Read more about Operations

Operations management has recently become a crucial part of any company's framework. This complex process focuses on reducing organizational expenses ...

Read more about Transportation and Logistics

At the moment, the logistics industry is thriving, providing millions of workplaces all over the world. It is safe to say that almost all the companie...

Reviews

Comprehensive course analysis

Essentials

  • What do past participants have to say about the course?
FREE
Individual needs analysis
Order for $ 20.00

Full

  • How many participants were promoted within three years after graduation?
  • How did this course affect participants' professional trajectories?
  • How many participants got their salary increased within two years after completing the program?
  • What do past participants have to say about the course?
FREE
Individual needs analysis
Order for $ 49.00

Who should attend

This Oxford Public Relations in the Oil and Gas Industry training seminar is relevant to anyone likely to have responsibility for managing relations with stakeholders and maintaining long-term relationships with government, visitors, partners, customers, guests and VIPs.

  • PR, public affairs, corporate communications and media / press officers
  • Community relations specialists
  • Government and external affairs personnel
  • Managers of all levels and team leaders
  • Middle and senior managers with a responsibility for effective communications

About the course

Public Relations in the Oil and Gas Industry will help your organisation to tell its story in a way that fosters understanding building relations with local communities, national governments, campaigners and the media building your brand and reputation. This powerful training seminar takes a problem-solving approach to the design of PR programmes for the oil and gas industry. By closely fitting the approach to core business priorities it reinforces key messages and organisational strategy.

Seminar Objective

You will learn to:

  • Set clear objectives and KPIs with realistic budgets and schedules
  • Design and plan successful campaigns
  • Engage your target audiences – including the media – with great content
  • Use key tools and techniques to influence audience behaviour
  • Optimise coverage in your target channels
  • Develop crisis and litigation management approaches

Seminar Outline

  • The Role of Communications and PR in the Oil and Gas Industries
  • From Exploration to Retail - Engaging and Marshalling your supply Chain
  • Setting SMART Objectives to Meet your Business Needs
  • The Psychology of Persuasion
  • The Power of Storytelling – Building your Message House
  • Choosing Channels to Reach your Target Audience, The POEM Acronym
  • Choosing your Causes for PR Crisis Defence
  • Social Responsibility Reporting
  • Environmental Scanning, using SWOT and PEST Analyses and Scenarios
  • Advanced Issue Management
  • Informing, Consulting and Working with the ‘C’ suite
  • Using Measurement to Improve Performance

Public Relations in the Oil and Gas Industry at Oxford Management Centre

From  $4,950
Add coaching to your course booking

Coaching can personalize and deepen learning for you and your organization.


Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Operations

When it comes to operations control, whether you’re trying to optimize workflow or marketing and sales operations, you need to impact as many variables at once as possible in order to have a greater effect. However, it's not always that easy. How sho...

Read more about Transportation and Logistics

Transportation and logistics courses mainly focus on global supply chain management and its key features, including air and ocean cargo administration, international documentation, end-to-end supply chain infrastructure, etc. Also, courses show how t...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.