Program in Digital Management of Marketing and Sales - Indigital

Keys to lead in a digitalised environment

Programme to succeed in the new digital environment and take advantage of its opportunities with a direct impact on results.

Lead the digital marketing strategy of your company

inDIGITAL is a programme that meets the needs of today's companies forced to change their sales and communication strategies. The programme vision is both strategic and practical, working through the theory to help participants grow as professionals. It adds value to companies and achieves objective, quantifiable results. The innovative methodology used by inDIGITAL offers 360º marketing training and is a forum for reflecting on and pooling initiatives in a high added-value network.

ESADE Difference

Global vision of the digital environment

inDIGITAL is an integral training in marketing and digital strategy with which you will discover the new digital tools and deepen in the existing ones.

Networking

Meeting point to reflect and exchange initiatives with other professionals regarding the opportunities in the digitalization of your organization or sector.

Practical application

Participants will be able to design a digital marketing plan for their companies.

Objectives

The programme aims to turn participants into well-rounded managers with an in-depth knowledge of the digital eco-system: professionals who have mastered the new settings, tools and channels and are capable of designing and leading successful strategies for The Digital Age. Detailed objectives are:

• To provide value to participants’ companies in a digital setting.
• To acquire strategic and tactical knowledge in a digital setting linked to marketing, sales and communication.
• To successfully lead teams in partially or wholly digitalised marketing and/or sales fields.
• To manage digital suppliers optimally, selecting and controlling them more efficiently.
• To ensure participants can design a digital marketing plan for their companies.

Methodology

The programme combines classroom training with interactive sessions with the ‘movers and shakers’ of the digital world. The high-impact learning model allows participants to make a qualitative leap in a short time.

• Intensive program: 1 intensive week in Barcelona covering key areas for drawing up a 360º digital marketing strategy.
• Faculty and keynote speakers: Top managers and professionals who share their experience and inspire us with success stories and new trends.
• Combining theory and practice to turn knowledge into action in drawing up a digital marketing plan.

Contents

• The basics of Digital Marketing - Environment
• The Digital Marketing Plan - Strategy
• Search Engine Strategy, Advertising and Capturing Customers
• Web and Mobile Settings
• Networks and Social Media
• Revenue Models In Digital Era

Analytics / Data Management