ESADE Business School
Program in Digital Management of Marketing and Sales - Indigital
Available dates
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Full disclaimer.About the course
Keys to lead in a digitalised environment
Programme to succeed in the new digital environment and take advantage of its opportunities with a direct impact on results.
Lead the digital marketing strategy of your company
inDIGITAL is a programme that meets the needs of today's companies forced to change their sales and communication strategies. The programme vision is both strategic and practical, working through the theory to help participants grow as professionals. It adds value to companies and achieves objective, quantifiable results. The innovative methodology used by inDIGITAL offers 360º marketing training and is a forum for reflecting on and pooling initiatives in a high added-value network.
ESADE Difference
Global vision of the digital environment
inDIGITAL is an integral training in marketing and digital strategy with which you will discover the new digital tools and deepen in the existing ones.
Networking
Meeting point to reflect and exchange initiatives with other professionals regarding the opportunities in the digitalization of your organization or sector.
Practical application
Participants will be able to design a digital marketing plan for their companies.
Objectives
The programme aims to turn participants into well-rounded managers with an in-depth knowledge of the digital eco-system: professionals who have mastered the new settings, tools and channels and are capable of designing and leading successful strategies for The Digital Age. Detailed objectives are:
- To provide value to participants’ companies in a digital setting.
- To acquire strategic and tactical knowledge in a digital setting linked to marketing, sales and communication.
- To successfully lead teams in partially or wholly digitalised marketing and/or sales fields.
- To manage digital suppliers optimally, selecting and controlling them more efficiently.
- To ensure participants can design a digital marketing plan for their companies.
Methodology
The programme combines classroom training with interactive sessions with the ‘movers and shakers’ of the digital world. The high-impact learning model allows participants to make a qualitative leap in a short time.
- Intensive program: 1 intensive week in Barcelona covering key areas for drawing up a 360º digital marketing strategy.
- Faculty and keynote speakers: Top managers and professionals who share their experience and inspire us with success stories and new trends.
- Combining theory and practice to turn knowledge into action in drawing up a digital marketing plan.
Contents
- The basics of Digital Marketing - Environment
- The Digital Marketing Plan - Strategy
- Search Engine Strategy, Advertising and Capturing Customers
- Web and Mobile Settings
- Networks and Social Media
- Revenue Models In Digital Era
Analytics / Data Management
Who should attend
- Managers and professionals in the marketing, sales and communication fields, in large companies and multinationals, who need to understand the new setting to lead their teams and to add value to their companies.
- Marketing executives who wish to move into marketing management in companies with a digital focus.
- Company owners or directors who wish to boost change in their firms through knowledge-based leadership.
Trust the experts
Marco Bertini
Marco Bertini is Associate Professor of Marketing Management at ESADE in Sant Cugat del Vallès (Barcelona), Spain. He is considered a leading expert in the area of pricing strategy. Marco holds a Doctor of Business Administration from Harvard Business School, a Master of Business Administration ...
Julio Villalobos
ESADE Chief Marketing and Digital Officer Specialties on Marketing, digital management, communication, corporate reputation, digital media, business development and team management. Special focus on 360º Digital Marketing strategy & tactic plan. International market experiences at EUROPE, L...
Franc Carreras
Selected by Expansion newspaper as one of the main 50 experts on digital transformation in Spain. Digital marketing advisor and speaker at conferences in Spain, México, Colombia, Argentina, Brasil, Uruguay, El Salvador and Perú. More than 150,000 followers on Twitter, Instagram, LinkedIn, YouT...
Victor Magariño
Board Advisor. Digital Disruptor. C-suite multinational executive, with prior full P&L responsibility. General Management, Digital Marketing (CMO), sales, business development. Managed major FMCG and entertainment brands. Formed and led high performance multicultural teams. Digital Marketing,...
Julio Prieto
During the past 16 years I have developed my career in the digital world, most of the time in areas related to content and technology. Since late 2010 I work on my own company, Digital Bakers, a successful digital studio in downtown Barcelona specialised in developing digital strategies and tact...
Course reviews
inDIGITAL program - Executive Summer School
Available dates
Disclaimer
Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with ESADE Business School.
Full disclaimer.