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Schulich Executive Learning Centre

Profitable Revenue Growth With Integrated Marketing and Sales Strategies

Sep 12—Oct 25, 2019
2 daysModules info
Toronto, Ontario, Canada
CAD 3250 ≈USD 2440
CAD 1625 per day

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Any marketing or sales manager would agree that, if you fail to plan, you plan to fail. Research shows that successful firms of all sizes succeed primarily because they develop superior marketing strategies implemented through flawless sales execution. The goal of this program is to provide you with a set of straightforward tools and techniques to gather information on your customers and competitors, and develop appropriate marketing strategies to execute these strategies via your sales and customer plans.

Top Reasons To Choose This Program

  • A hands-on program designed to help you create your own plan
  • Removes the silos between marketing and sales and shows how they work together to create results
  • Work on your own marketing and sales integration plan in class
  • Receive expert feedback on your plan from facilitator, Ajay Sirsi

“The facilitator, the facility, the content and the networking make this course invaluable. I was able to analyze my organization in a whole new way by learning the course content and asking for personal opinions on the core issues I was facing.””

L. Suarez -Marketing Director, IPS Invoice Payment System

Who should attend

  • Vice-president of marketing
  • Vice-president of sales
  • Vice-president of customer service
  • National sales and marketing manager
  • Director of marketing
  • Channel marketing manager
  • Director of business development
  • General manager
  • Entrepreneurs, business owners & partners


Biography Ajay is a senior marketing professor at Schulich. His research has won awards internationally. Ajay is the author of three books including: Marketing Led – Sales Driven: How Successful Businesses Use The Power Of Marketing Plans And Sales Execution To Win In The Marketplace and Marketi...


Detailed Description
Detailed Description