About the course
Think you’ve got a revolutionary product idea? Unless you understand your target customers’ fundamental needs and wants, even the best idea won’t get off the ground. By identifying factors that motivate your customers’ behaviors, you can position your product so that it meets their needs. In this course, you’ll learn to understand what drives customers in your target market, and how to use this information to capitalize on the best market opportunities.
You Will Learn
- To spark new product ideas with frameworks for brainstorming and ideation
- To use segmentation techniques to identify your prospects and their needs
- To position your product so it has economic and psychological value
- To focus your efforts on the most strategic growth opportunities
Research Statement Jonathan Levav studies consumer behavior and behavioral decision theory. He combines laboratory and field experiments, as well as secondary data analysis, in order to study the factors that influence people's choices and judgments. His research on choice focuses on three inter-...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.