Product and Service Management Boot Camp

Sauder School of Business

Sauder School of Business


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Who should attend

This course is intended for managers from any business sector who have input on developing and implementing product or service strategy.

Past attendees include:

  • Director of Marketing and Advertising
  • Director of Product Management
  • Manager of Energy Products and Services
  • Senior Director, Trade Development
  • Senior Manager, New Ventures
  • Senior Vice President, HR

About the course

Develop and Manage Products and Services that Connect with Customers

This interactive five-day program provides managers with the latest thinking and best practices in product management. Apply a tangible framework for developing your product/service strategy. Analyze your market opportunities and create products and services that maximize profitability. Spot opportunities for growth, and take your company to the next stage of success.

Benefits to You

  • Understand your organization’s market position and its unique strengths and weaknesses
  • Anticipate the future, to spot opportunities for growth before your competitors do
  • Evaluate your ideas to determine which ones to drop and which to pursue
  • Develop and manage profitable, sustainable products/services across the product life cycle
  • Create strategies to differentiate and market various product lines
  • Collect customer feedback, and execute effective marketing strategies that leverage market insights
  • Strengthen your organization's sustainability and competitive position within the market

Program content

  • Integrating corporate and product/service strategy
  • Adapting to market volatility and the product life cycle, defending against disruptive innovation
  • Identifying and evaluating market opportunities
  • Defining your value proposition
  • Building, differentiating and assessing brands
  • Pricing your products and services for optimum profitability
  • Approaches to enhance firm innovation and creativity
  • Research methods that fuel discovery and innovation
  • Evaluating early-stage market potential, developing a business case, allocating resources across new projects and product portfolios, making pass/kill decisions throughout the development cycle
  • Leading and managing the new product/service development process

Special features

This highly interactive program serves as a working session. It uses case studies, group discussion and hands-on exercises to help you apply the concepts and tools you are learning to your business immediately.


Tim Silk

BBA (Wilfrid Laurier), PhD (Florida) Senior Instructor, Marketing and Behavioural Science Division Research Interests Consumer Judgement and Decision Making Rebates Frequency Reward Programs Mental Accounting Procrastination Course Taught Brand Management (BCom & MBA) New Product Developm...

Lisa Cavanaugh

Research Interests Emotions Relationships Self and Identity Social Influence Prosocial Consumption Selected Recent Publications Cavanaugh, Lisa A. (2016), “Consumer Behavior in Close Relationships,” Current Opinion in Psychology, 10, 101-106. Cavanaugh, Lisa A., Francesca Gino, and Gavan J. Fi...

Videos and materials

Product and Service Management Boot Camp at Sauder School of Business

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.