Sauder School of Business

Product and Service Management Boot Camp

Available dates

May 4—6, 2020
3 days
Vancouver, British Columbia, Canada
CAD 2495 ≈USD 1938
CAD 831 per day


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About the course

Develop and Manage Products and Services that Connect with Customers

This interactive five-day program provides managers with the latest thinking and best practices in product management. Apply a tangible framework for developing your product/service strategy. Analyze your market opportunities and create products and services that maximize profitability. Spot opportunities for growth, and take your company to the next stage of success.

Benefits to You

  • Understand your organization’s market position and its unique strengths and weaknesses
  • Anticipate the future, to spot opportunities for growth
  • Allocate resources among products
  • Price your products and services for optimum profitability
  • Evaluate your ideas to determine which ones to drop and which to pursue
  • Develop and manage profitable, sustainable products/services across the product life cycle
  • Create strategies to differentiate and market various product lines
  • Execute effective marketing strategies that leverage market insights
  • Craft a winning launch plan
  • Collect customer feedback, and loop it back to improve the product or service
  • Lead a creative, customer-focused product team

Benefits to the Organization

  • Develop organizational capacity in marketing strategy and innovation
  • Spot and capitalize on opportunities before your competitors do
  • Benefit immediately from the deepened insights and skills brought back to the workplace
  • Create and support an organizational culture that values innovation and risk-taking
  • Strengthen your competitive position within the market
  • Gain a long-term plan for ongoing profitability and sustainability

Program content

  • Integrating corporate and product/service strategy
  • Adapting to market volatility and the product life cycle, defending against disruptive innovation
  • Identifying and evaluating market opportunities
  • Defining your value proposition
  • Building, differentiating and assessing brands
  • Making better pricing decisions
  • Approaches to enhance firm innovation and creativity
  • Research methods that fuel discovery and innovation
  • Evaluating early-stage market potential, developing a business case, allocating resources across new projects and product portfolios, making pass/kill decisions throughout the development cycle
  • Leading and managing the new product/service development process

Special features

This highly interactive program serves as a working session. It uses case studies, group discussion and hands-on exercises to help your apply the course concepts and tools to your business immediately.

Who should attend

This course is intended for managers from any business sector who have input on developing and implementing product or service strategy.

Past attendees include:

  • Director of Marketing and Advertising
  • Director of Events and Programs
  • Director, Product Management
  • Head of Marketing & Business Development
  • Manager, Energy Products and Services
  • Marketing Manager
  • New Product Development Manager
  • Senior Director, Trade Development
  • Senior Manager, New Ventures (Marketing + Strategy)
  • Senior Vice President, HR

Trust the experts

Tim Silk

BBA (Wilfrid Laurier), PhD (Florida) Senior Instructor, Marketing and Behavioural Science Division Research Interests Consumer Judgement and Decision Making Rebates Frequency Reward Programs Mental Accounting Procrastination Course Taught Brand Management (BCom & MBA) New Product Deve...


Lisa Cavanaugh

Research Interests Emotions Relationships Self and Identity Social Influence Prosocial Consumption Selected Recent Publications Cavanaugh, Lisa A. (2016), “Consumer Behavior in Close Relationships,” Current Opinion in Psychology, 10, 101-106. Cavanaugh, Lisa A., Francesca Gino, and Gavan J....


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Product and Service Management Boot Camp

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