Eli Broad College of Business

Prioritizing Brand Protection: Analytics and Risk Management

Available dates

On demand
USD 250


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About the course

  • Develop and implement an internal process for resources prioritization that responds to the identified risk of counterfeit products and describe the implications
  • Determine what data to collect, analyze, and measure to reduce risk of counterfeit products
  • Discuss how to execute risk assessment for counterfeit products and analyze results

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