Who should attend
Marketing professionals across firms
About the course
Planning and conducting market research is one of the key roles of marketing departments. It is also important to organize regular market research to get insight into the market, investigate spending habits of customers, identify existing and potential competitors, develop solutions for product promotion and advertising, and increase a company’s recognition. This three-day program covers the process of marketing research end-to-end.
To discuss in the detail the process of effective and rigorous marketing research.
Defining the Research Problem; Research Design; Sampling; Questionnaire Design; Data Collection; Data Analysis and Interpretation.
Dr. Abhishek Mishra is a faculty member at IIM, Indore in the Marketing Area and Chair of the Industry Interface Office. He is an IIT Roorkee graduate and in his experience, Prof Mishra has worked as a management consultant for Holcim, the Swiss giant cement maker, followed by Kantar-IMRB as a re...
Read more about Business Analytics
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.