Who should attend
Although there are no formal education or background requirements, this course is designed for executives who meet the criteria below. While we strongly encourage global participation, please note that all courses are taught in English. Proficiency in written and spoken English is required.
- Years of Experience - Designed for professionals with 5+ years of work experience
- Job Functions - Ideal for professionals with a variety of titles such as business analyst, marketing manager, product manager, solution designer, and business architect.
- Prerequisites - Intended for individuals who are familiar with using spreadsheets and presentations to understand the opportunities a business faces and to develop consensus around how to change it.
About the course
NYU's Center for Data Science and the NYU Stern School of Business bring you this course on predictive analytics, which is the key source of business value from artificial intelligence. Almost all products and services can be augmented with predictions, and as predictions become more accurate and less expensive, business leaders are redesigning their companies to take advantage of these new capabilities. Until recently, analysts needed software engineering skills to develop predictive models and to put them into operation. But a new wave of technology -- Automated Machine Learning -- has made the power of predictive analytics accessible to many decision-makers and executives.
In this course, participants will use the Microsoft Azure automated machine learning tool to build predictive models that help inform valuable business decisions. We will discuss the fundamentals of predictive analytics, learn about what kind of predictions can be made, and uncover the data is needed to make these decisions. After building various predictive models, you will then make the leap from analysis to strategy and learn how your predictions can help redesign existing product and services offerings to meet customer needs, and conceptualize new offers and business opportunities. This course combines lectures, hands-on labs and case studies to enhance learning. Because it teaches the principles underlying creation of predictions, you will be able to quickly learn to apply those principles to tools similar to the Azure tool.
Fundamentals of Predictive Analytics
Develop a sound understanding of the principles of predictive analytics in order to engage with data scientists and business experts in your organization to conceptualize, build, and deploy predictive models.
Analyze existing data sets and generate several models that can make useful predictions, including customer churn predictions, the probability that order fulfillment processes will fail, and which customers are likely to accept offers.
Testing Model Accuracy
Determine the accuracy of models by testing them with new data once the models are developed, and practice identifying the model(s) that should be operationalized within the company based on this assessment.
Recognize the need to build decision-centric organizations to get full value from their investments in analytics
Roy Lowrance has worked at the intersection of business strategy and technology strategy for almost 40 years. His career has been divided among strategy development at management consulting companies, leading information technology organizations, and academia. As a management consultant, he work...
J.P. Eggers joined NYU Stern as an Assistant Professor of Management and Organizations in July 2008. Professor Eggers teaches the core M.B.A. strategy class and a strategy capstone elective. Professor Eggers's research interests focus on technological change, decision-making under uncertainty an...
Ana Del Campo has worked in technology for over 25 years. She is a Cloud Solution Architect at Microsoft with a focus on the Education space. Advising clients that are implementing digital transformation initiatives, she adds value in three primary ways: enhancing the customer journey, increasing...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.