Predictive Analytics Certificate Program

DePaul University

DePaul University

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Read more about Transportation and Logistics

At the moment, the logistics industry is thriving, providing millions of workplaces all over the world. It is safe to say that almost all the companie...

Reviews

Comprehensive course analysis

Unbiased reviews from past participants
Global companies alumni of this course worked for
Positions of participants who took this course
Countries where most past participants are from
FREE
Individual needs analysis

Who should attend

  • Professionals in fields such as analytics, marketing, management, business intelligence, data and marketing science, and operations research
  • Professionals wanting to improve their analytical skills
  • Individuals with a technical background interested in marketing or data analysis
  • Individuals with no technical background interested in exploring careers in data analysis
  • College graduates in the social sciences interested in furthering their data analysis skills

About the course

Predictive Analytics is among the fastest growing fields in business today. Companies such as Google, Twitter, Netflix and CPG are recruiting predictive analytics professionals to mine the ever-growing mass of consumer behavior data to gain a competitive edge in the marketplace. Statisticians no longer need to be the back room number cruncher.

The eight-week Predictive Analytics Certificate Program will introduce you to many of the popular advanced statistical techniques used in the field of marketing science and predictive analytics. The course will teach multivariate techniques used to transform information from large data sets into actionable insights. You will gain hands-on experience using SPSS and prepare to be a part of this growing field.

As you carefully sift through the data, you will discover how to turn data into insights and insights into knowledge. You will experience how the art of “story telling” helps to communicate your findings better, captures your audience’s attention and leads to actionable management decisions. The Predictive Analytics Certificate Program also counts as an elective towards completing the Integrated Marketing Communications Certificate Program.

NOTE: This is not a statistics course. Even though all the techniques are based on the theory of statistics, the approach taken here is logic-based, rather than formula-based. Hence, you will not be a statistics expert at the end of this program; however, you will know and apply all the techniques in a practical manner. Requirement: Basic Business Statistics. No prior experience in SPSS is required.

Benefits

  • Gain knowledge of SPSS
  • Discover how to use data to create a coherent “story” to communicate an effective marketing strategy and make presentations supported by data analyses
  • Become proficient in advanced multivariate statistical techniques using a practicing manager’s point of view
  • Learn to match the right technique with the right opportunity
  • Update and enhance your current skills

Topics

  • Overview of multivariate data analysis
  • Introduction to measurement scales & understanding the variate
  • Factor analysis for data reduction
  • Multiple regression for prediction purposes
  • Cluster analysis for better segmentation
  • Multiple discriminant analysis for classification
  • Binary logistic regression for predicting purpose
  • Correspondence analysis to visualize associations between variables

Syllabus

Week 1

  • Overview of Multivariate Data Analysis
  • Overview Fundamental Business Statistics Concepts; Introduction to SPSS

Week 2

  • Introduction to Measurement Scales and Descriptive Statistics; Using SPSS for graphical examination of data

Week 3

  • Understanding the Variate and Descriptive Statistics Data Summarization techniques, Methods of Association and Correlation; Using SPSS Correlation Analysis to measure relationships between variables

Week 4

  • Multiple Regression Analysis Understanding Multiple Regression Analysis; Using SPSS multiple regression analysis to explain and predict causal relationships

Week 5

  • Multiple Discriminant Analysis & Binary Logistic Regression; Understanding Multiple Discriminant Analysis & logistic regression; Using SPSS multiple discriminant analysis and logistic regression to predict

Week 6

  • Factor Analysis
  • Understanding Exploratory Factor Analysis & Principle Components Analysis; Using SPSS for data reduction and variable reduction; Reliability Analysis

Week 7

  • Cluster Analysis
  • Understanding Cluster Analysis
  • Using SPSS cluster analysis to create customer segments

Week 8

  • Correspondence Analysis
  • Understanding Correspondence Analysis
  • Using SPSS correspondence analysis to visualize associations between variable

Videos and materials

Predictive Analytics Certificate Program at DePaul University

From  $1,895
Add coaching to your course booking

Coaching can personalize and deepen learning for you and your organization.


Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Transportation and Logistics

Transportation and logistics courses mainly focus on global supply chain management and its key features, including air and ocean cargo administration, international documentation, end-to-end supply chain infrastructure, etc. Also, courses show how t...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.