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In modern democracies, political institutions and organizations communicate primarily through mass media. Strategic reform policy – in addition to policy content – must always consider the communicative dimension of political reform measures. Thus, parties and their environments must make political communication a core competency.
This course introduces participants to crucial issues of national and international communication, as well as of key developments at the European and regional levels. They get insight into the role of the mass media and the possibility of reaching small and/or diverse audiences through modern social media.
This course enables participants to understand the interplay/interdependencies between media, politics and citizens. It examines key-concepts such as the public sphere, media democracy, and citizen engagement. Participants acquire key-competencies in understanding the role of media and communication in today’s world.
Who should attend
Professionals from all sectors (public, private, and from NGOs)
- Higher education degree
- At least two years of relevant professional experience (average is ten years)
- Good knowledge of English