Platform Business Models
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Have you ever wondered why do firms like Amazon, Apple, Facebook, and Alphabet (Google) enjoy top valuations in the global stock market? What makes Uber the global corporation that is fast becoming the world’s largest transport company without owning a single car? What makes Airbnb the world’s largest lodging unit without owning a single room? These are instances of multi-sided platforms.
Businesses that operate platform business models bring together different sets of users and add unique value in forms never experienced before. Digitalization and evolution of new technologies including artificial intelligence and machine learning, and the adoption of cloud storage/ computing has made building and operating platform business models easier than ever.
Traditional strategy and marketing frameworks fail to explain these business models: they serve different user groups, are governed by network effects, differences in pricing and subsidizing specific user groups, and in most cases operate as near monopolies (under winner-takes-all economies). Popularly referred as the collaborative economy, sharing economy, and gig economy, much less has been understood about the economies of these business models – including investments, growth, and revenue models. Such platform businesses have proliferated modern lives in every country – including a mix of global corporations as well as local focused firms.
Key Benefits/ Takeaways
This programme will help you appreciate the economics of platform business models; help you design a platform business/ transform your existing business model into a platform; as well as help you serve as complements to large platform businesses.
The programme will be delivered using cases and examples primarily from the Indian and global contexts, including those on BharatMatrimony, Tarnea, Qwikcilver, JOSEPHS – the service manufactory; IndiaMART, and HackerEarth.
Who should attend
This programme is meant for senior and middle managers in platform firms, entrepreneurs operating platform businesses, and those intending to transform their firms/ business units into platforms. It would also be useful for complements and service providers of platform firms; as well as managers from venture capital/ private equity firms investing in platform firms.