Persuasion : Science and art

Indian Institute of Management Indore

Indian Institute of Management Indore

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Who should attend

The middle level Managers or Academicians who are frequently engaged in persuading their bosses, peers, subordinates, and potential customers

About the course

The ability to successfully persuade others is gaining more and more significance in the modern day work culture. People who deploy persuasion strategies enjoy both position and relationships at both personal and professional fronts.

Keeping the same in light, the current program intends to develop an understanding of varied subtle nuances of persuasive ways. Its target is to assist the participants in emerging as effective communicators who influence attitudes, beliefs, opinions, and actions of their receivers in an ethical and convincing manner. Objectives To enhance the participants’ awareness of their strengths and limitations in communication styles To understand the basic principles of influence and qualities a good persuader To understand how the structure, delivery and styling of the message content itself can impact on attitude change To discuss the most important ingredients of persuasive argument and to learn the art of using them as per the need of hour To be aware of the application of varied persuasion techniques in different scenarios and viewing the ways of not getting swayed by them MODULE 1: Analyzing the context and listeners’ needs

Understanding personality and motivating factors Listening Skills : Verbal and Nonverbal parts of messages Contextual Ways : Varied Communication Styles Lessons from the history MODULE 2: Basics of Persuasion

Ways and means of enhancing Credibility Passionate presentation Structure of the logic to persuade Medium of Communication MODULE 3: Pitching up the Argument

Dealing with different people kinds Leadership styles and persuasion Persuasive ways followed by Advertisement agencies Persuasive Emails

Persuasion : Science and art at Indian Institute of Management Indore

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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