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Stanford Graduate School of Business

Personal Leadership Certificate (Stanford Lead)

Stanford LEAD: Personal Leadership Certificate
Mar 11, 2020—Mar 3, 2021
USD 19000

How it works


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Learn to lead with impact by developing skills to be a compassionate, courageous, and curious leader with the humility necessary for continued growth.

Stanford LEAD’s Personal Leadership Certificate is an academically rigorous online program that produces leaders who strive for impact. By enhancing your understanding of yourself, others in your network, and the context in which all interaction takes place, you will become a more purposeful leader.

Key Benefits

Further your leadership impact to advance yourself, your team, and your organization.

  • Improve self and situational awareness.
  • Gain leadership competencies including communicating with impact, managing difficult conversations and crises, leading effective teams, and building power to exert influence.
  • Engage real-time with Stanford GSB faculty in interactive, virtual sessions
  • Develop your skills and personal leadership style in real-time, by leveraging actionable feedback and applying your learnings at work.
  • Connect with a diverse community of highly engaged peers from around the world.


The LEAD Personal Leadership curriculum: Eight rigorous courses. 250-plus hours of engagement. One year of profound virtual, social, and global learning.

Start With the Fundamentals

The LEAD Personal Leadership curriculum begins with two foundation courses. Through proven frameworks, innovative tools, and expert insights, these courses will enhance your self-awareness and guide you towards identifying the electives that will help you reach your goals.

  • Foundations of Leadership gives you insights into the principles of effective leadership and how others perceive your leadership style. You will use Stanford’s proprietary 360° feedback tool, a proven management evaluation tool, through which you gather constructive feedback, to develop an action plan with a coach, based on your results and personal goals.
  • Values-Based Leadership teaches you how to lead with your values and how to respect the values of others on your team and in your organization.

Customize Your Personal Leadership Curriculum Path With Electives

After completing the foundation courses, you will select six electives from a range of leadership competencies, including communication, decision making, team and culture management, and building and exerting power, to personalize your learning journey. Combined with the newfound understanding of your leadership values, strengths, and needs, these courses will enable you to focus on the leadership development areas necessary to become the leader you aspire to be in the long term.

What to Expect

Stanford LEAD has a unique, collaborative, and experiential design that requires active participation, such as watching exclusive course videos, reading case studies, participating in interactive speaker sessions, and collaborating on small team projects. Through these connection-driven activities, you will be able to apply course concepts immediately, share learnings, and receive feedback from faculty and your cohort of peers.

The Personal Leadership curriculum is rigorous. Expect to spend an average of three to five hours per week per course. While the eight-course curriculum is designed to be completed in one year, you may have up to 24 months to complete the program.

Earn Your Certificate

Upon program completion, you will receive a Stanford GSB certificate in two formats: a Certified Electronic version that may be posted on your social networks or shared with your employer and a frameable version. Additionally, you will receive 24 CEUs, which can be helpful in meeting professional recertification requirements or to qualify for professional development or tuition reimbursement programs.

Who should attend

  • Experienced leaders from large and small companies who are intent on mastering the foundations of leadership
  • Individuals whose success and impact depends on effective interactions with others in their organizations
  • Professionals who are motivated to sincerely assess and work to improve their personal leadership skills to become more effective leaders


Research Statement Professor Flynn’s research focuses on three topics of interest: (1) How employees can develop healthy patterns of cooperation; (2) How the negative impact of racial and gender stereotyping in the workplace can be mitigated; and (3) How people can emerge as leaders and assume p...
Research Statement William Barnett studies competition among organizations and how organizations and industries evolve globally. He is conducting a large-scale project that seeks to explain why and how some firms grow rapidly in globalizing markets. His prior research includes studies of how str...
Research Statement Steve Callander’s research interests lie at the intersection of business, politics, and society. As a researcher, he uses the tools of game theory to build models of political and economic institutions (legislatures, bureaucracies, markets, etc.) to understand how they work, h...
Research Statement Sarah A. Soule's research examines state and organizational-level policy change and diffusion, and the role social movements have on these processes. She has recently published papers on how protest impacts multi-national firm-level decisions regarding divestment in Burma, and...
Research Statement David Kreps is an economic theorist of international reputation whose path-breaking work concerns dynamic choice behavior and economic contexts in which dynamic choices are key. He has contributed to the literatures of axiomatic choice theory, financial markets, dynamic games,...
Bio Neil Malhotra is the Edith M. Cornell Professor of Political Economy in the Graduate School of Business at Stanford University. He also holds a courtesy appointment in the Department of Political Science. He serves as the Louise and Claude N. Rosenberg, Jr. Co-Director of the Center for Soci...
Research Interests Time, Money and Happiness The Power of Story Global Brand Building Emotions, Goals and Health The Psychology of Giving Bio Dr. Jennifer Aaker is a behavioral psychologist, author, and the General Atlantic Professor at Stanford Graduate School of Business. Her research focu...
Research Statement Professor Lowery's research seeks to extend knowledge of individuals' experience of inequality and fairness. His work suggests that individuals distinguish between inequalities framed as advantage as opposed to disadvantage. This finding affects how individuals perceive inequa...
Research Statement Professor Kramer’s research explores a variety of topics, approached largely from the standpoint of psychological research on human judgment and decision making. His most recent empirical research explores the foundations of happiness and meaning, creativity, trust and distrus...
Research Statement Professor Peter DeMarzo’s research is in the area of corporate finance, asset securitization, and contracting, as well as market structure and regulation. Recent work has examined the optimal design of securities, compensation mechanisms, regulation of insider trading and brok...


Detailed Description
Detailed Description

Next dates

Mar 11, 2020—Mar 3, 2021
USD 19000

How it works

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