Performance-Based Strategy

Quinlan School of Business

What are the topics?

Quinlan School of Business

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Who should attend

  • Managers, business owners, entrepreneurs, and individuals with strategic decision-making responsibility
  • Professionals from small, medium, and large-sized organizations, in the for profit, not-for-profit, and public sectors, across multiple industries and firms
  • Individuals in organizations with time and resource constraints

About the course

Strategy is an essential component of every successful business, yet few people actually know how to develop an appropriate strategy that can breed results. Many leaders end up relying on external consultants, internal ‘experts’, or their own “gut feelings” to develop their strategy; unaware of the simple but much-needed balance of intimate knowledge of the organization and an inside understanding of the situation that makes strategizing successful.

Based on over three decades of research and practice, our Performance-Based Strategy course is designed to fix this issue, giving managers real, practical knowledge to make better strategic decisions. Our faculty have developed several tools and techniques that distill the strategizing process into understandable and applicable methods that provide the framework to develop a successful strategy fitted to one’s organization and management team.

Key Benefits

  • Identify and determine the accuracy of your organization’s strategy
  • Understand the elements of a viable strategy and a process for assessing your organization’s strategy development
  • Analyze and segment a market in the absence of readily available industry data or studies
  • Evaluate your product or service portfolio, both in financial and strategic positions, to better allocate resources across product or service lines
  • Determine the true-value proposition of your organization and its alignment with customers’ willingness to pay
  • Establish strategic priorities for your organization
  • Execute the strategy using simple tools for process management
  • You will have the opportunity to apply your new tools in real time by drawing form data and information from your organization and markets
  • One-on-one coaching session

Program Topics

  • What is strategy? Does our organization have one?
  • The Market and Four P Tool
  • The Bottom-Up Market Sizing Tool
  • The Market Segmentation Tool
  • The Segment Niching Tool
  • The Market Map Tool
  • The Product/Service Volume Margin Tool
  • The Customer Value Analysis Tool
  • The Willingness to Pay Ranking Tool
  • The Opportunity Sorting Matrix Tool
  • The Milestone Project Management Tool
  • The 90-Day Bucket Tool

Experts

Aaron Buchko

Dr. Aaron Buchko earned his Ph.D. in management from Michigan State University. Prior to entering the academic field, Dr. Buchko had a successful career for several years in production, sales, and marketing, and was the chief marketing officer for a publishing company. He has published three bo...

Steve Fairbanks

Steve Fairbanks is a seasoned executive with a broad base of experience. He spent over 18 years at the President/CEO/Board of Directors level serving numerous domestic and international companies. Mr. Fairbanks has successfully taken over numerous engineered product-manufacturing businesses and...

Performance-Based Strategy at Quinlan School of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.