Oxford Digital Marketing: Disruptive Strategy Programme
Generate growth in a marketing landscape continually disrupted by new technology.
Embrace and influence the future of marketing.
This is an advanced, and practical online digital marketing strategy programme, developed for marketing professionals and forward-looking leaders who need to create and implement a strategy to generate future business value and growth.
The programme has been developed by leading industry experts, providing you with a comprehensive understanding of trends in the digital marketing landscape, helping you to prepare for future opportunities by staying industry-relevant.
Equip yourself to lead your team and organisation through the changes necessary to deliver your digitally-focussed consumers’ future requirements; and gain sustainable skills and frameworks to help you respond effectively and assuredly to disruptive technologies.
Orientation Module Welcome to Your Online Campus
Module 1 Marketing Disrupted
Module 2 Marketing Psychology
Module 3 Value Creation
Module 4 Established Digital Marketing Channels
Module 5 Emerging Digital Marketing Channels
Module 6 The Power of Communities and Influence
Module 7 Experimentation, Measurement, and Analytics
Module 8 The Future of Marketing