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Said Business School

Oxford Digital Marketing: Disruptive Strategy Programme

Aug 14—Oct 9
Online
GBP 2200 ≈USD 2783

How it works

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Description

Generate growth in a marketing landscape continually disrupted by new technology

Embrace and influence the future of marketing.

This is an advanced, and practical online digital marketing strategy programme, developed for marketing professionals and forward-looking leaders who need to create and implement a strategy to generate future business value and growth.

The programme has been developed by leading industry experts, providing you with a comprehensive understanding of trends in the digital marketing landscape, helping you to prepare for future opportunities by staying industry-relevant.

Equip yourself to lead your team and organisation through the changes necessary to deliver your digitally-focussed consumers’ future requirements; and gain sustainable skills and frameworks to help you respond effectively and assuredly to disruptive technologies.

Programme curriculum

Orientation Module Welcome to Your Online Campus

Module 1 Marketing Disrupted

Module 2 Marketing Psychology

Module 3 Value Creation

Module 4 Established Digital Marketing Channels

Module 5 Emerging Digital Marketing Channels

Module 6 The Power of Communities and Influence

Module 7 Experimentation, Measurement, and Analytics

Module 8 The Future of Marketing

What will set you apart

After successfully completing this highly interactive and supported online learning journey, you’ll walk away with:

  • A certificate of attendance from Saïd Business School, University of Oxford, a business school embedded within an 800-year-old world-class University, which educates people for successful business careers
  • The ability to analyse different types of value creation achieved through digital marketing
  • A comprehensive understanding of what drives consumer behaviour in digital media channels and why this matters to marketers
  • The ability to differentiate between and navigate both established and newer, emerging digital marketing channels
  • Frameworks and sustainable skills to confidently respond to and integrate disruptive technology opportunities into digital marketing strategies
  • The knowledge and practical skills to become a digitally savvy marketing thought-leader in your organisation and industry

Experts

Professor Andrew Stephen is one of the world’s leading academic marketing experts, with a particular emphasis on issues that lie at the intersection of marketing and technology, such as how, when, and why marketers should use new digital media channels. He was recently ranked as one of the top-25...

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Next dates

Aug 14—Oct 9
Online
GBP 2200 ≈USD 2783

How it works

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