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Said Business School

Oxford Digital Marketing: Disruptive Strategy Programme

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Next dates

May 15—Jul 31
Online
GBP 2200 ≈USD 2868

Description

Generate growth in a marketing landscape continually disrupted by new technology.

Embrace and influence the future of marketing.

This is an advanced, and practical online digital marketing strategy programme, developed for marketing professionals and forward-looking leaders who need to create and implement a strategy to generate future business value and growth.

The programme has been developed by leading industry experts, providing you with a comprehensive understanding of trends in the digital marketing landscape, helping you to prepare for future opportunities by staying industry-relevant.

Equip yourself to lead your team and organisation through the changes necessary to deliver your digitally-focussed consumers’ future requirements; and gain sustainable skills and frameworks to help you respond effectively and assuredly to disruptive technologies.

Programme curriculum

Orientation Module Welcome to Your Online Campus

Module 1 Marketing Disrupted

Module 2 Marketing Psychology

Module 3 Value Creation

Module 4 Established Digital Marketing Channels

Module 5 Emerging Digital Marketing Channels

Module 6 The Power of Communities and Influence

Module 7 Experimentation, Measurement, and Analytics

Module 8 The Future of Marketing

Experts

Professor Andrew Stephen is one of the world’s leading academic marketing experts, with a particular emphasis on issues that lie at the intersection of marketing and technology, such as how, when, and why marketers should use new digital media channels. He was recently ranked as one of the top-25...

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