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Rotterdam School of Management

New Business Development

Next dates

Oct 3, 2019—Jan 23, 2020
10 daysModules info
Rotterdam, Netherlands
EUR 5600 ≈USD 6245
EUR 560 per day

Description

Your business needs to keep developing to retain or extend competitive advantage. The New Business Development programme offers you an understanding of today’s marketplace in which customers are more aware, active, and value-driven. Your company must rapidly create products and services that inspire, include and reflect your clients’ values which have increased the importance of business development even more.

During the New Business Development programme by RSM Executive Education, you will explore new approaches to business development that are based on solid scientific results, and provide practical guidance at the same time. In eight evening masterclasses, you will learn why and how companies must rapidly create services and products that inspire. You will be able to set out, implement and integrate innovative approaches and directions, and to translate the increasing importance of your clients’ values into new business development. Your new knowledge and perspectives will lead the way to a continuous re-examination of how your organisation can develop and bring new products and services to the market.

Key benefits

During the programme, you will:

  • learn new approaches to business development based on scientific theories, and how to apply these to practical issues within your organisation
  • discover how to create the right environment to execute, deliver, and sustain innovation to drive business development
  • learn how to set out strategic direction to your business development activities, and to choose your innovation portfolio
  • understand the importance of business model innovation
  • explore how to integrate market learning to support innovation, product development, and new business strategy
  • gain an understanding of the value of embedding the business development function into your organisation.

Curriculum

RSM’s New Business Development programme consists out of eight evening sessions that lead you to the ability to integrate innovative activities or products and create a strategic direction for these new business developments. The sessions cover all relevant topics on new business development and are followed by a presentation session, in which participants will defend their project assignments. The programme concludes with a graduation ceremony during which Prof. Henk Volberda will give a closing lecture on the business model innovation scan.

Starting point

Creativity and business by Dr. Daan Stam will focus on:

This lecture is led by Dr Daan Stam and will focus on:

  • creativity defined
  • methods enhancing creativity
  • value proposition CANVAS development
  • Erasmus Value Proposition Framework.

Strategic assessment

This lecture is led by Dr Murat Tarakci and will focus on:

  • disruptive innovation
  • strategy models in new business development
  • the innovator’s dilemma
  • barriers for disruptive innovation and possible solutions
  • what to include in a business plan.

Implementation, lean management and market learning

This lecture is led by Dr Murat Tarakci and will focus on:

disruptive innovation strategy models in new business development the innovator’s dilemma barriers for disruptive innovation and possible solutions what to include in a business plan. This lecture is led by Prof. Jan van den Ende and will focus on:

  • when and how to involve customers in business development
  • narrowing down the solution space
  • process models for new business development
  • lean innovation.

Leadership and communication

This lecture is led by Dr Daan Stam and will focus on:

  • best practices in leadership
  • leadership and followership
  • catalyst versus incubator
  • leadership and disruptive innovation

Open new business development

This lecture is led by Dr Vareska van de Vrande and will focus on:

  • open innovation, underlying trends and open innovation types
  • the rise of startups
  • corporate venturing
  • towards an integrated growth strategy.

Organising for new business development

This lecture is led by Dr Floortje Blindenbach-Driessen and will focus on:

  • business development process
  • context dependencies relevant for embedding business development
  • traditional and alternative models for business development.

Networks for innovation

This lecture is led by Dr Stefano Tasselli.

Financial and portfolio management

This lecture is led by Dr Murat Tarakci , and will focus on:

  • assessing value of innovation projects
  • innovations as real options
  • strategic buckets
  • crafting an innovation portfolio.

Who should attend

You will benefit from the New Business Development programme at RSM if you are a:

  • business development professional
  • project manager involved in product and business development
  • innovation manager
  • R&D manager or professional
  • strategy consultant
  • strategic marketing professional.

Experts

Jan van den Ende is professor of management of technology and innovation at RSM. His expertise is in the development process of new products and services in firms – a process that is important for a company’s performance. Creating ideas, selecting projects, developing products and commercialising...
Daan Stam is an associate professor of innovation at RSM. His academic research focuses on leadership in situations of change, including the role of leadership in innovation and business development. A second area of his research is on creativity, including the effects of leadership on creativity...
Murat Tarakci is an associate professor of innovation management at RSM. His research focuses on disruptive innovations, strategy implementation, and power. Prior to joining academia, Murat worked in the finance department of Unilever Turkey. Combining his business and academic experience, Murat’...
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