Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.
Who should attend
You will benefit from the New Business Development programme at RSM if you are a:
- business development professional
- project manager involved in product and business development
- innovation manager
- R&D manager or professional
- strategy consultant
- strategic marketing professional.
About the course
Your business needs to keep developing to retain or extend competitive advantage. The New Business Development programme offers you an understanding of today’s marketplace in which customers are more aware, active, and value-driven. Your company must rapidly create products and services that inspire, include and reflect your clients’ values which have increased the importance of business development even more.
During the New Business Development programme by RSM Executive Education, you will explore new approaches to business development that are based on solid scientific results, and provide practical guidance at the same time. In eight evening masterclasses, you will learn why and how companies must rapidly create services and products that inspire. You will be able to set out, implement and integrate innovative approaches and directions, and to translate the increasing importance of your clients’ values into new business development. Your new knowledge and perspectives will lead the way to a continuous re-examination of how your organisation can develop and bring new products and services to the market.
During the programme, you will:
- learn new approaches to business development based on scientific theories, and how to apply these to practical issues within your organisation
- discover how to create the right environment to execute, deliver, and sustain innovation to drive business development
- learn how to set out strategic direction to your business development activities, and to choose your innovation portfolio
- understand the importance of business model innovation
- explore how to integrate market learning to support innovation, product development, and new business strategy
- gain an understanding of the value of embedding the business development function into your organisation.
RSM’s New Business Development programme consists out of eight evening sessions that lead you to the ability to integrate innovative activities or products and create a strategic direction for these new business developments. The sessions cover all relevant topics on new business development and are followed by a presentation session, in which participants will defend their project assignments. The programme concludes with a graduation ceremony during which Prof. Henk Volberda will give a closing lecture on the business model innovation scan.
Jan van den Ende is professor of management of technology and innovation at RSM. His expertise is in the development process of new products and services in firms – a process that is important for a company’s performance. Creating ideas, selecting projects, developing products and commercialising...
Daan Stam is an associate professor of innovation at RSM. His academic research focuses on leadership in situations of change, including the role of leadership in innovation and business development. A second area of his research is on creativity, including the effects of leadership on creativity...
Murat Tarakci is an Associate Professor of Innovation Management at the Rotterdam School of Management, Erasmus University. He obtained his PhD degree from Erasmus School of Economics in 2013. Murat''s research aims at creating more innovative organizations, and takes a behavioral approach. He in...
Floortje Blindenbach-Driessen is the founder and CEO of Organizing4Innovation, a consultancy company facilitating professional service organisations in their innovation efforts. Her research concentrates on innovation in professional service companies, in particular on how to best organise innova...
Vareska van de Vrande is Professor of Collaborative Innovation and Business Venturing at Rotterdam School of Management, Erasmus University. Vareska joined RSM in 2007 after completing a PhD in Industrial Engineering and Management Science at the Eindhoven University of Technology. Vareska''s ex...
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