Network Effect and Crowd Dynamics in Organizational Decision Making

Indian Institute of Management Calcutta

Indian Institute of Management Calcutta


Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

Prerequisites: None in particular. Any working professional in any role will be in a position to understand and appreciate the content. Elementary knowledge of analytical thinking and problem solving aptitude would be of an added advantage.

Target group of participants: The programme is primarily targeted at senior people (with at least seven years’ experience) who have experienced the intricacies of human behaviour in the context of their decision making. In particular, those senior decision makers who are handling responsible positions in roles dealing with human resources, leadership, and marketing in an organization are expected to find the programme insightful and valueadding. Professionals working in the analytics team in an organization will also find it useful in understanding the emerging nuances of analytics in a networked environment.

About the course

We live in an environment where, knowingly or unknowingly, by choice or by compulsion, we are all parts of physical and virtual networks of people and even of information entities. The interconnection and interaction of the individuals in these underlying networks influence their behaviour to such a significant extent that the qualities of managerial decision oblivious of the network effect silently operating at the background are very likely to be poor. Who are the friends and acquaintances one should nurture relationships with based on strength of relationship ties? Why do people who consider themselves similar tend to take lunch together or buy house in same locality? What desired and undesired effects are manifested when people try to stay close to one category and maintain distance from another category of colleagues in an organization? What does it take to win an election and how popularity of individuals develop and change? Why does one product launch succeed and another one fails despite their intrinsic qualities possibly warranting otherwise? When is the majority view reliable and dependable? Do we really succeed in capturing the views of all members in a committee meeting? How does a piece of information or misinformation go viral? How does a search engine like google directly and indirectly shape our decisions? The mystery of answers to these and many other pertinent questions we face lie in an understanding of the dynamics of the networked world we live in. Both from professional and personal perspectives, it has become imperative to stay familiar with emerging concepts, tools, and techniques that improve the success of our interventions in this networked environment. It’s understood by now that such problems cannot be analyzed let alone solved in isolation without resorting to a network centric approach to problem solving.


The main objectives of this five day executive development programme are:

  • To help understand, visualize, and appreciate networks and network effect on us
  • To understand collective rational behaviour of individuals and its impact in an organization and society at large arising out of network effect
  • To understand network thinking approach to problem solving and how to apply it for addressing relevant problems we routinely face in an organization

Key Topics

  • Implications of relationships – decisions regarding nurturing strong ties and weak ties
  • Rational decision making and consequent outcomes in a competing environment
  • Decision making under rich-gets-richer phenomenon and small world phenomenon
  • Group decision making and wisdom of crowds
  • Herding and cascading behaviour of human beings in decision making
  • Cohesion, coexistence, and segregation attitude of people and associated impact on decision making
  • Decisions pertaining to sponsored search market and digital advertising


Class room lectures, Case studies, Interactive games involving participants, Computer based simulations.


Saibal Chattopadhyay

Chattopadhyay is a Professor in the Operations Management group at IIM Calcutta, and is a former Dean of the business school.[2] In the past, he has been associated with Presidency College of the University of Calcutta, University of Connecticut and University of Nebraska–Lincoln *Academic Backg...

Uttam Kumar Sarkar

Dr. Uttam Kumar Sarkar serves as the Dean of New Initiatives and External Relations at IIM Calcutta. Shri Sarkar worked as a senior member at a multinational design automation company, as a faculty member at IIT Delhi, as a Visiting faculty member at the University of Miami, Coral Gables, Florida...

Videos and materials

Network Effect and Crowd Dynamics in Organizational Decision Making at Indian Institute of Management Calcutta

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.

Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.


Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.